Front-end data analysis makes us different
We specialize in predictive data modeling to identify the greatest untapped growth opportunities for our clients. This approach informs strategies and inspires creativity to drive business results.
About our approach
The hardest-working concept in show business for Galliprant
Nothing celebrates the joy of having your dog being active again like the music of James Brown. And nothing drives brand engagement like best-in-category creative.
SEE THE WORK
Smart data-slicing delivers tasty results for Cicis
Uncovering business opportunities that drive new test-and-learn multimedia and market-specific approaches.
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“I’ve worked with agencies throughout my entire career, and Callahan is one of the best. They are strong strategically and help push our thinking to a new level. They are proactive in bringing forward new ideas – and responsive and responsible in executing campaigns and programs. Additionally, they are very budget conscious and manage the dollars and cents well.”
Joe Holman, Director, US Consumer Marketing, Elanco Animal Health
How to drive business outcomes using weather data
See a demo of our Intelligence Platform’s weather data integration with sales and marketing information, and how these aha insights drive business outcomes.
What do Facebook’s data privacy problems mean for marketers?
Where others see challenges surrounding the use of data on Facebook, Callahan’s Ben Smith sees opportunity for marketers.
A look under the hood of the Callahan Intelligence Platform
Our Intelligence Platform is an analytics tool that focuses on business outcomes over marketing metrics and enables faster, smarter decision-making.