Front-end data analysis makes us different
We specialize in predictive data modeling to identify the greatest untapped growth opportunities for our clients. This approach informs strategies and inspires creativity to drive business results.
About our approach
The hardest-working concept in show business for Galliprant
Nothing celebrates the joy of having your dog being active again like the music of James Brown. And nothing drives brand engagement like best-in-category creative.
SEE THE WORK
Using the power of advanced analytics to win at retail
Brands must provide their retail partners with value above great product, at a great price. We arm our clients with actionable data insights to help them gain traction at retail.
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“I’ve worked with agencies throughout my entire career, and Callahan is one of the best. They are strong strategically and help push our thinking to a new level. They are proactive in bringing forward new ideas – and responsive and responsible in executing campaigns and programs. Additionally, they are very budget conscious and manage the dollars and cents well.”
Joe Holman, Director, US Consumer Marketing, Elanco Animal Health
How machine learning can create a better brand experience
What is machine learning and how can brands utilize it to predict behavior and improve brand experience? Learn the basics and how your brand can get started.
Retail strategy Q&A: Assortment planning–Just the facts
What is assortment planning, how do buyers consider this approach and how long have stores been implementing it to make decisions on inventory?
Forecasting Facebook’s future trends
Ben Smith, Callahan’s Director of Social and Emerging Media, shares his insight and perspective on the overall health of Facebook, its coverage in news, and what emerging trends could shape future marketing tactics.