Front-end data analysis makes us different
We specialize in predictive data modeling to identify the greatest untapped growth opportunities for our clients. This approach informs strategies and inspires creativity to drive business results.
About our approach
The hardest-working concept in show business for Galliprant
Nothing celebrates the joy of having your dog being active again like the music of James Brown. And nothing drives brand engagement like best-in-category creative.
SEE THE WORK
Smart data-slicing delivers tasty results for Cicis
Uncovering business opportunities that drive new test-and-learn multimedia and market-specific approaches.
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“I’ve worked with agencies throughout my entire career, and Callahan is one of the best. They are strong strategically and help push our thinking to a new level. They are proactive in bringing forward new ideas – and responsive and responsible in executing campaigns and programs. Additionally, they are very budget conscious and manage the dollars and cents well.”
Joe Holman, Director, US Consumer Marketing, Elanco Animal Health
Transform your standard dashboard data reporting to get more insights
Marketing automation systems can accomplish a lot of complex tasks for a company. However, there’s often a limit to the insight their data dashboards can provide.
Case study: Using cluster analysis to inform store-specific marketing tactics
Using the Intelligence Platform, we analyze data to understand where the business’ strengths and weaknesses are, as well as its vulnerabilities and opportunities to create effective marketing tactics specific to every store.
Using the power of weather data to
forecast business results
At Callahan, we use our Intelligence Platform to uncover business opportunities for our clients’ products and services with real-time weather data analysis.