Recent Work

The hardest-working concept in show business for Galliprant

Nothing could celebrate the joy of having your dog be his active self again quite like the music of James Brown.

 

SEE THE WORK
Our approach in action

Smart data-slicing delivers tasty results for Cicis

Uncovering business opportunities that are driving new test and learn multi-media and market specific approaches.

 

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“I’ve worked with agencies throughout my entire career, and Callahan is one of the best. They are strong strategically and help push our thinking to a new level. They are proactive in bringing forward new ideas – and responsive and responsible in executing campaigns and programs. Additionally, they are very budget conscious and manage the dollars and cents well.”

Joe Holman, Director, US Consumer Marketing, 
Elanco Animal Health

Article

Media fragmentation: 10 things you can do right now

In a world dominated by digital media, the choices facing strategists and channel/media planners have exploded. What’s a marketer to do?

Webinar

Upcoming webinar: Callahan’s Intelligence Platform

See a demo of our Intelligence Platform and how we use it to store, organize and visualize data in order to uncover aha insights for smarter marketing strategies.

Podcast

Marketing data: How to know what matters and what doesn’t

What marketing data matters, what doesn’t, and how to know the difference. Hint: it’s about business goals, not typical marketing KPIs.