Recent Work

The hardest-working concept in show business for Galliprant

Nothing could celebrate the joy of having your dog be his active self again quite like the music of James Brown.

 

SEE THE WORK
Our approach in action

Smart data-slicing delivers tasty results for Cicis

Uncovering business opportunities that are driving new test and learn multi-media and market specific approaches.

 

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“I’ve worked with agencies throughout my entire career, and Callahan is one of the best. They are strong strategically and help push our thinking to a new level. They are proactive in bringing forward new ideas – and responsive and responsible in executing campaigns and programs. Additionally, they are very budget conscious and manage the dollars and cents well.”

Joe Holman, Director, US Consumer Marketing, 
Elanco Animal Health

Article

Using front-end analytics to create effective local store marketing

As most brand marketers know, not all stores are created equal, and to realize the best possible business results, they shouldn’t all be treated equally. But how do you know when Store A should get more marketing support than Store B?

Podcast

A guide to selecting marketing analytics technology

We’ve talked previously about tech stacks that can assist in analytics. This episode, we’re talking about if you’re building your own, what types of things you would need to build, and why technology alone is not the key to success.

Webinar

Upcoming webinar: Callahan’s Intelligence Platform

See a demo of our Intelligence Platform and how we use it to store, organize and visualize data in order to uncover aha insights for smarter marketing strategies.