We unify data & creativity
to accelerate growth
Companies that successfully integrate data and creativity grow their revenues at twice the average rate of S&P 500 companies.
Data does more than drive performance. It ignites our creativity.
In an era of performance marketing and pressure to deliver short-term results, data is critical. But to truly gain the attention of today’s consumers, your brand needs data and a creative soul. In other words, data and creativity should never compete. Creativity transforms facts and figures into compelling insights that inspire big brand ideas beyond just marketing and advertising metrics. And those ideas have to make an impact in the minds of your audience. If not, what good was the data? At Callahan, we believe data and creativity are equal partners. We integrate this power combo across everything we do – from brand strategy to content, retail, media and measurement. Using data and creativity in tandem can drive both long-term brand health and deliver short-term business results.
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The creativity we use in developing retail strategy recommendations is powered by data.
DIRECTOR RETAIL STRATEGY
Feed Your Brain
Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer.Read more >>