Your business

Front-end data analysis makes us different

We specialize in predictive data modeling to identify the greatest untapped growth opportunities for our clients. This approach informs strategies and inspires creativity to drive business results.

 

About our approach
Your brand

The hardest-working concept in show business for Galliprant

Nothing celebrates the joy of having your dog being active again like the music of James Brown. And nothing drives brand engagement like best-in-category creative.

 

SEE THE WORK
Your bottom line

Smart data-slicing delivers tasty results for Cicis

Uncovering business opportunities that drive new test-and-learn multimedia and market-specific approaches.

 

Read all about it

“I’ve worked with agencies throughout my entire career, and Callahan is one of the best. They are strong strategically and help push our thinking to a new level. They are proactive in bringing forward new ideas – and responsive and responsible in executing campaigns and programs. Additionally, they are very budget conscious and manage the dollars and cents well.”

Joe Holman, Director, US Consumer Marketing, 
Elanco Animal Health

Podcast

Transform your standard dashboard data reporting to get more insights

Marketing automation systems can accomplish a lot of complex tasks for a company. However, there’s often a limit to the insight their data dashboards can provide.

Article

Case study: Using cluster analysis to inform store-specific marketing tactics

Using the Intelligence Platform, we analyze data to understand where the business’ strengths and weaknesses are, as well as its vulnerabilities and opportunities to create effective marketing tactics specific to every store.

Whitepaper

Using the power of weather data to
forecast business results

At Callahan, we use our Intelligence Platform to uncover business opportunities for our clients’ products and services with real-time weather data analysis.