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We unify data & creativity

to accelerate growth

Companies that successfully integrate data and creativity grow their revenues at twice the average rate of S&P 500 companies.

MCKINSEY & COMPANY >>

Data does more than drive performance. It ignites our creativity.

Jan-Eric Anderson

President

In an era of performance marketing and pressure to deliver short-term results, data is critical. But to truly gain the attention of today’s consumers, your brand needs data and a creative soul. In other words, data and creativity should never compete. Creativity transforms facts and figures into compelling insights that inspire big brand ideas beyond just marketing and advertising metrics. And those ideas have to make an impact in the minds of your audience. If not, what good was the data? At Callahan, we believe data and creativity are equal partners. We integrate this power combo across everything we do – from brand strategy to content, retail, media and measurement. Using data and creativity in tandem can drive both long-term brand health and deliver short-term business results.

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Article

Championing Marketing Investments in Times of Financial Uncertainty

Jackie Harmon
Director, Strategy

In May, US inflation hit a 40-year high and has remained close to that level in the months that have followed. And whether or not anyone can agree on if the US has officially entered a recession (it has by the general definition of the word)1, CMOs and their marketing budgets are feeling the crunch….

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Article

Are the retail basics still relevant?

Kristin Demel
Retail Strategy Director

Learn how retail basics are still relevant in a post-pandemic environment and how retailers should prepare.

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Article

Four critical lessons for retail segmentation

Danny Schumann
Analytics Director

Learn four critical lessons in retail segmentation based on our recent project with a CPG client.

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Article

Callahan’s role in reshaping a retailer’s buying process

Kristin Demel
Retail Strategy Director

Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer.

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