Kristin Demel Retail Strategy Director | April 5, 2021
In a webinar hosted by CMA, Kristin explains how 2020 impacted assortment selection and shelf placement and offers pro-tips on building your category or pitch.
Kristin Demel Retail Strategy Director | January 19, 2021
Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer.
Kristin Demel Retail Strategy Director | December 8, 2020
Marketers must address customer loyalty in 2021 as the pandemic continues to test loyalties and brands scramble for it post-holiday.
Joe Cox Director, Communication Strategy | November 20, 2020
How has the mindset of consumers changed this holiday season and what Black Friday ethics do retailers and brands need to be aware of?
Kristin Demel Retail Strategy Director | November 11, 2020
Learn the five shopper modes that drive consumer spending and why brands and retailers must focus on these as the new purchase channels.