Are the retail basics still relevant?
Kristin Demel Retail Strategy Director | June 10, 2021
Learn how retail basics are still relevant in a post-pandemic environment and how retailers should prepare.
Read moreFour critical lessons for retail segmentation
Danny Schumann Analytics Director | February 2, 2021
Learn four critical lessons in retail segmentation based on our recent project with a CPG client.
Read moreWebinar: Insights and pro-tips from a retail insider
Kristin Demel Retail Strategy Director | April 5, 2021
In a webinar hosted by CMA, Kristin explains how 2020 impacted assortment selection and shelf placement and offers pro-tips on building your category or pitch.
Read moreCallahan’s role in reshaping a retailer’s buying process
Kristin Demel Retail Strategy Director | January 19, 2021
Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer.
Read moreA guide to successful line reviews in 2021
Kristin Demel Retail Strategy Director | January 13, 2021
My recent case study working on line reviews with a large retail corporation and three tips to ensure your brand stays on shelves in 2021.
Read moreAfter a year like 2020, it’s time to focus on regrowth. Maximize your brand’s growth using this checklist, and be ready for more change and adaptation in 2021.
Read moreRetail Wrap-Up 2020: The current state of customer loyalty
Kristin Demel Retail Strategy Director | December 8, 2020
Marketers must address customer loyalty in 2021 as the pandemic continues to test loyalties and brands scramble for it post-holiday.
Read moreRetail Wrap-Up 2020: Will Black Friday ethics lead to retail innovation?
Joe Cox Director, Communication Strategy | November 20, 2020
How has the mindset of consumers changed this holiday season and what Black Friday ethics do retailers and brands need to be aware of?
Read moreRetail Wrap-Up 2020: Shopper modes are the new purchase channels
Kristin Demel Retail Strategy Director | November 11, 2020
Learn the five shopper modes that drive consumer spending and why brands and retailers must focus on these as the new purchase channels.
Read more2021 Planning: Predictions from a restaurant marketing veteran
Greg Haflich New Business Director | November 4, 2020
Greg Haflich, restaurant industry veteran, reviews the challenges restaurant franchises have faced in the past six months that will affect 2021 strategies and outcomes.
Read morePlanning for 2021: Four things your buyer needs to hear from you
Kristin Demel Retail Strategy Director | November 3, 2020
Planning for 2021 will be a challenge for brands and retailers. Here are four topics that buyers will undoubtably want brands to address.
Read moreRetail Wrap-Up 2020:
Stop saying omni-channel
Mark Tribble VP, Director Brand Management | October 27, 2020
Mark and Kristin explain why the phrase omni-channel is outdated as part of a discussion on the top five holiday retail tactics that are likely to see drastic changes this year.
Read moreRetail Wrap-Up 2020: Why this is a one-of-a-kind retail holiday season
Kristin Demel Retail Strategy Director | October 13, 2020
Learn how to make the shift from reactionary to intentional in your marketing strategies this 2020 retail holiday season.
Read moreMedia reporting: How to reduce waste
Zack Pike VP/Data Strategy and Marketing Analytics | October 6, 2020
Learn why media reporting has become an inefficient use of time, and how to increase the value of reporting moving forward.
Read moreFront-end analytics: three must-haves for success
Zack Pike VP/Data Strategy and Marketing Analytics | September 28, 2020
How do you turn data into action? We explain the must-haves for front-end analytics and the benefits of doing it right.
Read moreEmerging Tech Trends:
September 2020
Ben Smith Director, Media and Emerging Technology | September 9, 2020
Some of September’s tech trends include Instagram Reels, Amazon’s improved augmented reality shopping app and combating isolation with VR.
Read moreHow to maximize the productivity of your marketing analytics team
Zack Pike VP/Data Strategy and Marketing Analytics | September 3, 2020
Learn how to maximize the productivity of your team to produce a better campaign on the back-end.
Read moreConsumer trust in big brands has dropped 19% in the last three years. Learn how brands can rebuild relationships and gain trust with consumers in 2020.
Read moreHow to use critical guest experience reviews alongside quantitative data
Zack Pike VP/Data Strategy and Marketing Analytics | July 21, 2020
Learn how to incorporate qualitative guest experience reviews alongside quantitative data, such as sales reports, to gain an unvarnished perspective on a store’s performance.
Read moreTransparency comes first. Accountability and action closely follow.
Chris Marshall CEO | July 17, 2020
When it comes to the diversity of our employees, Callahan is not where we need to be. We know that change begins with transparency.
Read moreHow to talk about price with your retailer: Part 2
Kristin Demel Retail Strategy Director | July 14, 2020
In part two, Kristin provides tips on the right time and best approach for brands to discuss pricing with retailers.
Read moreHow to talk about price with your retailer: Part 1
Kristin Demel Retail Strategy Director | July 8, 2020
Kristin explains who establishes the price to consumer and why it’s important for brands to discuss price with retailers.
Read moreImprove marketing strategy by adding free or alternative data to your dataset
Jan-Eric Anderson President | June 29, 2020
Learn how to include free or alternative data in your own dataset to add perspective and reveal insights that can inform marketing decisions.
Read moreHow machine learning can create a better brand experience
Zack Pike VP/Data Strategy and Marketing Analytics | June 24, 2020
What is machine learning and how can brands utilize it to predict behavior and improve brand experience? Learn the basics and how your brand can get started.
Read moreA conversation with Zack Pike: June Trifacta Legend
Zack Pike VP/Data Strategy and Marketing Analytics | June 17, 2020
Learn how the Callahan analytics team processes and organizes data, why it’s important to use clean data, and how Trifacta is essential to the process.
Read moreHow guest experience reviews can be turned into measurable data
Jan-Eric Anderson President | June 4, 2020
Learn the role guest experience reviews and ratings play, how to quantify them and the insights they can reveal.
Read moreRetail strategy Q&A: Assortment planning–Behind the scenes impact to retailers
Kristin Demel Retail Strategy Director | June 1, 2020
In our third blog of this retail strategy Q&A series, Kristin explains how assortment planning impacts the buyer’s role, whether it creates more data to analyze and what tools are used.
Read moreRetail strategy Q&A: Assortment planning–Impact on brands
Kristin Demel Retail Strategy Director | May 28, 2020
How does assortment planning impact brands and how does sharing data and insights build relationships with retailers?
Read moreRetail strategy Q&A: Assortment planning–Just the facts
Kristin Demel Retail Strategy Director | May 19, 2020
What is assortment planning, how do buyers consider this approach and how long have stores been implementing it to make decisions on inventory?
Read moreAlternative data: What is it and what is its role in marketing?
Zack Pike VP/Data Strategy and Marketing Analytics | May 12, 2020
What is third-party or alternative data and how is it applicable to your marketing? Learn how it plays a role in your analytics and why you should use it carefully.
Read moreWhat’s next for restaurants: Four tips for moving forward
Greg Haflich New Business Director | May 5, 2020
Four tips restaurants should keep in mind upon reopening post-pandemic.
Read moreFour ways to adapt your social media strategy during uncertain times
Megan Spreer Associate Director, Social Media | April 28, 2020
Focus on these four ways to adjust your social media strategy and position your brand in a way that allows you to ride out the storm and keep your footing.
Read morePrice Promotions (Part 3 of 3): Use more data to measure promo effectiveness
Kristin Demel Retail Strategy Director | April 21, 2020
Promo effectiveness is getting more difficult to measure. Learn why more data may be needed to measure a promotion’s effectiveness and where to find it.
Read moreCreate meaningful brand experiences for consumers in a post-pandemic world
Joe Cox Director, Communication Strategy | April 17, 2020
Brands shouldn’t be afraid to reimagine powerful brand experiences in a post-pandemic world. Learn what questions your company should be asking, moving forward.
Read morePrice Promotions (Part 2 of 3): Four steps for building a promo cadence
Kristin Demel Retail Strategy Director | April 3, 2020
Learn how to be more successful in working with your retail partners by using these four steps for building a promo plan.
Read moreUsing COVID-19 data to determine business decisions
Zack Pike VP/Data Strategy and Marketing Analytics | March 24, 2020
Learn how coronavirus will influence consumer behaviors moving forward by overlaying COVID-19 data with consumer behavior trends.
Read moreUsing data to track COVID-19 and make informed business decisions
Callahan Agency | March 24, 2020
This dashboard, built and hosted within the Callahan Intelligence Platform, provides value to CMOs, marketing decision-makers and analytics specialists who want to: Use data about the virus’ spread and prevalence to make informed business decisions. Determine what datasets are relevant to brand and company-centric marketing efforts. Understand how to make campaign adjustments based on COVID-19…
Read moreWhat consumers expect from brands during coronavirus
Jan-Eric Anderson President | March 18, 2020
Learn what consumers are expecting from companies, and what the difference is between a company response and a brand response.
Read moreHow brands can make responsible coronavirus preparations now
Jan-Eric Anderson President | March 12, 2020
It’s a company’s responsibility to take action and make coronavirus preparations now, no matter how inconvenient it may be for the bottom line or performance of the company as a whole.
Read moreThree ways brands can navigate changes in the c-suite
Kristin Demel Retail Strategy Director | March 10, 2020
Staggering rates of turnover in the c-suite cause concern for brands that have built trust and momentum with a team. In this podcast, Kristin discusses three ways brands can navigate these changes.
Read morePrice Promotions (Part 1 of 3): Design promotions to drive consumer behavior
Kristin Demel Retail Strategy Director | February 27, 2020
Your pricing promotions should be designed to drive consumer behavior. Learn the five types of consumer behavior that promotions can influence and identify the type of behavior you and the retailer want to reward.
Read moreFind out what’s top of mind for buyers at the Global Pet Expo 2020 and learn three ways to improve your conversations with them.
Read morePredictive analytics to forecast the Oscars and your business results
James Meyerhoffer-Kubalik Sr. Business Intelligence Analyst | February 6, 2020
Learn how we used predictive analysis to forecast the 2020 Oscars and how the same analysis can be used to predict your business results this year.
Read moreIs your marketing data-driven or data-inspired?
Zack Pike VP/Data Strategy and Marketing Analytics | January 24, 2020
There are differences between data-inspired and data-driven marketing. Learn which approach is right for your business.
Read moreImprove your pitch by including incremental sales opportunity
Kristin Demel Retail Strategy Director | January 21, 2020
Brands must be prepared to tell a retailer how their products would help them grow and not just shift air around in the balloon.
Read moreThe 2020 Aha Bowl: Factors that determine college football playoff teams
James Meyerhoffer-Kubalik Sr. Business Intelligence Analyst | January 13, 2020
Our analytics team discusses a predictive model for determining the college football playoffs.
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