In a webinar hosted by CMA, Kristin explains how 2020 impacted assortment selection and shelf placement and offers pro-tips on building your category or pitch.

Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer.

My recent case study working on line reviews with a large retail corporation and three tips to ensure your brand stays on shelves in 2021.

After a year like 2020, it’s time to focus on regrowth. Maximize your brand’s growth using this checklist, and be ready for more change and adaptation in 2021.

Marketers must address customer loyalty in 2021 as the pandemic continues to test loyalties and brands scramble for it post-holiday.

How has the mindset of consumers changed this holiday season and what Black Friday ethics do retailers and brands need to be aware of?

Learn the five shopper modes that drive consumer spending and why brands and retailers must focus on these as the new purchase channels.

Greg Haflich, restaurant industry veteran, reviews the challenges restaurant franchises have faced in the past six months that will affect 2021 strategies and outcomes.

Planning for 2021 will be a challenge for brands and retailers. Here are four topics that buyers will undoubtably want brands to address.

Mark and Kristin explain why the phrase omni-channel is outdated as part of a discussion on the top five holiday retail tactics that are likely to see drastic changes this year.

Learn how to make the shift from reactionary to intentional in your marketing strategies this 2020 retail holiday season.

Learn why media reporting has become an inefficient use of time, and how to increase the value of reporting moving forward.

How do you turn data into action? We explain the must-haves for front-end analytics and the benefits of doing it right.

Some of September’s tech trends include Instagram Reels, Amazon’s improved augmented reality shopping app and combating isolation with VR.

Learn how to maximize the productivity of your team to produce a better campaign on the back-end.

Consumer trust in big brands has dropped 19% in the last three years. Learn how brands can rebuild relationships and gain trust with consumers in 2020.

Learn how to incorporate qualitative guest experience reviews alongside quantitative data, such as sales reports, to gain an unvarnished perspective on a store’s performance.

When it comes to the diversity of our employees, Callahan is not where we need to be. We know that change begins with transparency.

In part two, Kristin provides tips on the right time and best approach for brands to discuss pricing with retailers.

Kristin explains who establishes the price to consumer and why it’s important for brands to discuss price with retailers.

Learn how to include free or alternative data in your own dataset to add perspective and reveal insights that can inform marketing decisions.

What is machine learning and how can brands utilize it to predict behavior and improve brand experience? Learn the basics and how your brand can get started.

Learn how the Callahan analytics team processes and organizes data, why it’s important to use clean data, and how Trifacta is essential to the process.

Learn the role guest experience reviews and ratings play, how to quantify them and the insights they can reveal.

In our third blog of this retail strategy Q&A series, Kristin explains how assortment planning impacts the buyer’s role, whether it creates more data to analyze and what tools are used.

How does assortment planning impact brands and how does sharing data and insights build relationships with retailers?

What is assortment planning, how do buyers consider this approach and how long have stores been implementing it to make decisions on inventory?

What is third-party or alternative data and how is it applicable to your marketing? Learn how it plays a role in your analytics and why you should use it carefully.

Four tips restaurants should keep in mind upon reopening post-pandemic.

Focus on these four ways to adjust your social media strategy and position your brand in a way that allows you to ride out the storm and keep your footing.

Promo effectiveness is getting more difficult to measure. Learn why more data may be needed to measure a promotion’s effectiveness and where to find it.

Brands shouldn’t be afraid to reimagine powerful brand experiences in a post-pandemic world. Learn what questions your company should be asking, moving forward.

Learn how to be more successful in working with your retail partners by using these four steps for building a promo plan.

Learn how coronavirus will influence consumer behaviors moving forward by overlaying COVID-19 data with consumer behavior trends.

This dashboard, built and hosted within the Callahan Intelligence Platform, provides value to CMOs, marketing decision-makers and analytics specialists who want to: Use data about the virus’ spread and prevalence to make informed business decisions. Determine what datasets are relevant to brand and company-centric marketing efforts. Understand how to make campaign adjustments based on COVID-19…

Learn what consumers are expecting from companies, and what the difference is between a company response and a brand response.

It’s a company’s responsibility to take action and make coronavirus preparations now, no matter how inconvenient it may be for the bottom line or performance of the company as a whole.

Staggering rates of turnover in the c-suite cause concern for brands that have built trust and momentum with a team. In this podcast, Kristin discusses three ways brands can navigate these changes.

Your pricing promotions should be designed to drive consumer behavior. Learn the five types of consumer behavior that promotions can influence and identify the type of behavior you and the retailer want to reward.

Find out what’s top of mind for buyers at the Global Pet Expo 2020 and learn three ways to improve your conversations with them.

Learn how we used predictive analysis to forecast the 2020 Oscars and how the same analysis can be used to predict your business results this year.

There are differences between data-inspired and data-driven marketing. Learn which approach is right for your business.

Brands must be prepared to tell a retailer how their products would help them grow and not just shift air around in the balloon.

Our analytics team discusses a predictive model for determining the college football playoffs.