Webinar: Insights and pro-tips from a retail insider
Kristin Demel Retail Strategy Director | April 5, 2021
In a webinar hosted by CMA, Kristin explains how 2020 impacted assortment selection and shelf placement and offers pro-tips on building your category or pitch.
Callahan’s role in reshaping a retailer’s buying process
Kristin Demel Retail Strategy Director | January 19, 2021
Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer.
A guide to successful line reviews in 2021
Kristin Demel Retail Strategy Director | January 13, 2021
My recent case study working on line reviews with a large retail corporation and three tips to ensure your brand stays on shelves in 2021.
Retail Wrap-Up 2020: The current state of customer loyalty
Kristin Demel Retail Strategy Director | December 8, 2020
Marketers must address customer loyalty in 2021 as the pandemic continues to test loyalties and brands scramble for it post-holiday.
Retail Wrap-Up 2020: Will Black Friday ethics lead to retail innovation?
Joe Cox Director, Communication Strategy | November 20, 2020
How has the mindset of consumers changed this holiday season and what Black Friday ethics do retailers and brands need to be aware of?
Retail Wrap-Up 2020: Shopper modes are the new purchase channels
Kristin Demel Retail Strategy Director | November 11, 2020
Learn the five shopper modes that drive consumer spending and why brands and retailers must focus on these as the new purchase channels.