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Retail Insider Webinar
Webinar

Webinar: Insights and pro-tips from a retail insider

Kristin Demel Retail Strategy Director | April 5, 2021

In a webinar hosted by CMA, Kristin explains how 2020 impacted assortment selection and shelf placement and offers pro-tips on building your category or pitch.

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Article

Callahan’s role in reshaping a retailer’s buying process

Kristin Demel Retail Strategy Director | January 19, 2021

Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer.

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Article

A guide to successful line reviews in 2021

Kristin Demel Retail Strategy Director | January 13, 2021

My recent case study working on line reviews with a large retail corporation and three tips to ensure your brand stays on shelves in 2021.

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Woman holding Starbucks cup and phone
Podcast

Retail Wrap-Up 2020: The current state of customer loyalty

Kristin Demel Retail Strategy Director | December 8, 2020

Marketers must address customer loyalty in 2021 as the pandemic continues to test loyalties and brands scramble for it post-holiday.

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Black Friday shopper sanitizing cart
Podcast

Retail Wrap-Up 2020: Will Black Friday ethics lead to retail innovation?

Joe Cox Director, Communication Strategy | November 20, 2020

How has the mindset of consumers changed this holiday season and what Black Friday ethics do retailers and brands need to be aware of?

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man looking through clothing rack at store
Podcast

Retail Wrap-Up 2020: Shopper modes are the new purchase channels

Kristin Demel Retail Strategy Director | November 11, 2020

Learn the five shopper modes that drive consumer spending and why brands and retailers must focus on these as the new purchase channels.

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