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Webinar

Webinar: Insights and pro-tips from a retail insider

Kristin Demel Retail Strategy Director | April 5, 2021

In a webinar hosted by CMA, Kristin explains how 2020 impacted assortment selection and shelf placement and offers pro-tips on building your category or pitch.

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Article

Callahan’s role in reshaping a retailer’s buying process

Kristin Demel Retail Strategy Director | January 19, 2021

Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer.

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Article

A guide to successful line reviews in 2021

Kristin Demel Retail Strategy Director | January 13, 2021

My recent case study working on line reviews with a large retail corporation and three tips to ensure your brand stays on shelves in 2021.

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Article

2020 happened. Now what?

Kristin Demel Retail Strategy Director | January 4, 2021

After a year like 2020, it’s time to focus on regrowth. Maximize your brand’s growth using this checklist, and be ready for more change and adaptation in 2021.

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Podcast

Retail Wrap-Up 2020: The current state of customer loyalty

Kristin Demel Retail Strategy Director | December 8, 2020

Marketers must address customer loyalty in 2021 as the pandemic continues to test loyalties and brands scramble for it post-holiday.

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Podcast

Retail Wrap-Up 2020: Will Black Friday ethics lead to retail innovation?

Joe Cox Director, Communication Strategy | November 20, 2020

How has the mindset of consumers changed this holiday season and what Black Friday ethics do retailers and brands need to be aware of?

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Podcast

Retail Wrap-Up 2020: Shopper modes are the new purchase channels

Kristin Demel Retail Strategy Director | November 11, 2020

Learn the five shopper modes that drive consumer spending and why brands and retailers must focus on these as the new purchase channels.

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Article

2021 Planning: Predictions from a restaurant marketing veteran

Greg Haflich New Business Director | November 4, 2020

Greg Haflich, restaurant industry veteran, reviews the challenges restaurant franchises have faced in the past six months that will affect 2021 strategies and outcomes.

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Article

Planning for 2021: Four things your buyer needs to hear from you

Kristin Demel Retail Strategy Director | November 3, 2020

Planning for 2021 will be a challenge for brands and retailers. Here are four topics that buyers will undoubtably want brands to address.

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Podcast

Retail Wrap-Up 2020:
Stop saying omni-channel

Mark Tribble VP, Director Brand Management | October 27, 2020

Mark and Kristin explain why the phrase omni-channel is outdated as part of a discussion on the top five holiday retail tactics that are likely to see drastic changes this year.

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Podcast

Retail Wrap-Up 2020: Why this is a one-of-a-kind retail holiday season

Kristin Demel Retail Strategy Director | October 13, 2020

Learn how to make the shift from reactionary to intentional in your marketing strategies this 2020 retail holiday season.

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Podcast

Media reporting: How to reduce waste

Zack Pike VP/Data Strategy and Marketing Analytics | October 6, 2020

Learn why media reporting has become an inefficient use of time, and how to increase the value of reporting moving forward.

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Podcast

Front-end analytics: three must-haves for success

Zack Pike VP/Data Strategy and Marketing Analytics | September 28, 2020

How do you turn data into action? We explain the must-haves for front-end analytics and the benefits of doing it right.

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Article

Emerging Tech Trends:
September 2020

Ben Smith Director, Media and Emerging Technology | September 9, 2020

Some of September’s tech trends include Instagram Reels, Amazon’s improved augmented reality shopping app and combating isolation with VR.

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Podcast

How to maximize the productivity of your marketing analytics team

Zack Pike VP/Data Strategy and Marketing Analytics | September 3, 2020

Learn how to maximize the productivity of your team to produce a better campaign on the back-end.

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Article

How do brands build trust?

Kyle Babson Content Strategist | August 11, 2020

Consumer trust in big brands has dropped 19% in the last three years. Learn how brands can rebuild relationships and gain trust with consumers in 2020.

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Article

How to use critical guest experience reviews alongside quantitative data

Zack Pike VP/Data Strategy and Marketing Analytics | July 21, 2020

Learn how to incorporate qualitative guest experience reviews alongside quantitative data, such as sales reports, to gain an unvarnished perspective on a store’s performance.

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When it comes to the diversity of our employees, Callahan is not where we need to be. We know that change begins with transparency.

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Article

How to talk about price with your retailer: Part 2

Kristin Demel Retail Strategy Director | July 14, 2020

In part two, Kristin provides tips on the right time and best approach for brands to discuss pricing with retailers.

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Article

How to talk about price with your retailer: Part 1

Kristin Demel Retail Strategy Director | July 8, 2020

Kristin explains who establishes the price to consumer and why it’s important for brands to discuss price with retailers.

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Article

Improve marketing strategy by adding free or alternative data to your dataset

Jan-Eric Anderson President | June 29, 2020

Learn how to include free or alternative data in your own dataset to add perspective and reveal insights that can inform marketing decisions.

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Podcast

How machine learning can create a better brand experience

Zack Pike VP/Data Strategy and Marketing Analytics | June 24, 2020

What is machine learning and how can brands utilize it to predict behavior and improve brand experience? Learn the basics and how your brand can get started.

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Podcast

A conversation with Zack Pike: June Trifacta Legend

Zack Pike VP/Data Strategy and Marketing Analytics | June 17, 2020

Learn how the Callahan analytics team processes and organizes data, why it’s important to use clean data, and how Trifacta is essential to the process.

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Podcast

How guest experience reviews can be turned into measurable data

Jan-Eric Anderson President | June 4, 2020

Learn the role guest experience reviews and ratings play, how to quantify them and the insights they can reveal.

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Article

Retail strategy Q&A: Assortment planning–Behind the scenes impact to retailers

Kristin Demel Retail Strategy Director | June 1, 2020

In our third blog of this retail strategy Q&A series, Kristin explains how assortment planning impacts the buyer’s role, whether it creates more data to analyze and what tools are used.

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Article

Retail strategy Q&A: Assortment planning–Impact on brands

Kristin Demel Retail Strategy Director | May 28, 2020

How does assortment planning impact brands and how does sharing data and insights build relationships with retailers?

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Article

Retail strategy Q&A: Assortment planning–Just the facts

Kristin Demel Retail Strategy Director | May 19, 2020

What is assortment planning, how do buyers consider this approach and how long have stores been implementing it to make decisions on inventory?

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Podcast

Alternative data: What is it and what is its role in marketing?

Zack Pike VP/Data Strategy and Marketing Analytics | May 12, 2020

What is third-party or alternative data and how is it applicable to your marketing? Learn how it plays a role in your analytics and why you should use it carefully.

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Article

What’s next for restaurants: Four tips for moving forward

Greg Haflich New Business Director | May 5, 2020

Four tips restaurants should keep in mind upon reopening post-pandemic.

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Article

Four ways to adapt your social media strategy during uncertain times

Megan Spreer Associate Director, Social Media | April 28, 2020

Focus on these four ways to adjust your social media strategy and position your brand in a way that allows you to ride out the storm and keep your footing.

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Article

Price Promotions (Part 3 of 3): Use more data to measure promo effectiveness

Kristin Demel Retail Strategy Director | April 21, 2020

Promo effectiveness is getting more difficult to measure. Learn why more data may be needed to measure a promotion’s effectiveness and where to find it.

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Podcast

Create meaningful brand experiences for consumers in a post-pandemic world

Joe Cox Director, Communication Strategy | April 17, 2020

Brands shouldn’t be afraid to reimagine powerful brand experiences in a post-pandemic world. Learn what questions your company should be asking, moving forward.

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Article

Price Promotions (Part 2 of 3): Four steps for building a promo cadence

Kristin Demel Retail Strategy Director | April 3, 2020

Learn how to be more successful in working with your retail partners by using these four steps for building a promo plan.

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Podcast

Using COVID-19 data to determine business decisions

Zack Pike VP/Data Strategy and Marketing Analytics | March 24, 2020

Learn how coronavirus will influence consumer behaviors moving forward by overlaying COVID-19 data with consumer behavior trends.

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This dashboard, built and hosted within the Callahan Intelligence Platform, provides value to CMOs, marketing decision-makers and analytics specialists who want to: Use data about the virus’ spread and prevalence to make informed business decisions. Determine what datasets are relevant to brand and company-centric marketing efforts. Understand how to make campaign adjustments based on COVID-19…

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Podcast

What consumers expect from brands during coronavirus

Jan-Eric Anderson President | March 18, 2020

Learn what consumers are expecting from companies, and what the difference is between a company response and a brand response.

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Podcast

How brands can make responsible coronavirus preparations now

Jan-Eric Anderson President | March 12, 2020

It’s a company’s responsibility to take action and make coronavirus preparations now, no matter how inconvenient it may be for the bottom line or performance of the company as a whole.

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Podcast

Three ways brands can navigate changes in the c-suite

Kristin Demel Retail Strategy Director | March 10, 2020

Staggering rates of turnover in the c-suite cause concern for brands that have built trust and momentum with a team. In this podcast, Kristin discusses three ways brands can navigate these changes.

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Article

Price Promotions (Part 1 of 3): Design promotions to drive consumer behavior

Kristin Demel Retail Strategy Director | February 27, 2020

Your pricing promotions should be designed to drive consumer behavior. Learn the five types of consumer behavior that promotions can influence and identify the type of behavior you and the retailer want to reward.

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Article

Be prepared for Global Pet 2020

Kristin Demel Retail Strategy Director | February 10, 2020

Find out what’s top of mind for buyers at the Global Pet Expo 2020 and learn three ways to improve your conversations with them.

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Podcast

Predictive analytics to forecast the Oscars and your business results

James Meyerhoffer-Kubalik Sr. Business Intelligence Analyst | February 6, 2020

Learn how we used predictive analysis to forecast the 2020 Oscars and how the same analysis can be used to predict your business results this year.

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Article

Is your marketing data-driven or data-inspired?

Zack Pike VP/Data Strategy and Marketing Analytics | January 24, 2020

There are differences between data-inspired and data-driven marketing. Learn which approach is right for your business.

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Article

Improve your pitch by including incremental sales opportunity

Kristin Demel Retail Strategy Director | January 21, 2020

Brands must be prepared to tell a retailer how their products would help them grow and not just shift air around in the balloon.

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Podcast

The 2020 Aha Bowl: Factors that determine college football playoff teams

James Meyerhoffer-Kubalik Sr. Business Intelligence Analyst | January 13, 2020

Our analytics team discusses a predictive model for determining the college football playoffs.

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