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Article

Emerging Tech Trends:
September 2020

Ben Smith Director, Media and Emerging Technology | September 9, 2020

Some of September’s tech trends include Instagram Reels, Amazon’s improved augmented reality shopping app and combating isolation with VR.

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Podcast

How to maximize the productivity of your marketing analytics team

Zack Pike VP/Data Strategy and Marketing Analytics | September 3, 2020

Learn how to maximize the productivity of your team to produce a better campaign on the back-end.

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Article

How do brands build trust?

Kyle Babson Content Strategist | August 11, 2020

Consumer trust in big brands has dropped 19% in the last three years. Learn how brands can rebuild relationships and gain trust with consumers in 2020.

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Article

How to use critical guest experience reviews alongside quantitative data

Zack Pike VP/Data Strategy and Marketing Analytics | July 21, 2020

Learn how to incorporate qualitative guest experience reviews alongside quantitative data, such as sales reports, to gain an unvarnished perspective on a store’s performance.

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Article

Transparency comes first. Accountability and action closely follow.

Chris Marshall CEO | July 17, 2020

When it comes to the diversity of our employees, Callahan is not where we need to be. We know that change begins with transparency.

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retail pricing meeting with iPad
Article

How to talk about price with your retailer: Part 2

Kristin Demel Retail Strategy Director | July 14, 2020

In part two, Kristin provides tips on the right time and best approach for brands to discuss pricing with retailers.

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