Unifying data & creativity

isn’t magic. It’s work.

Analytics

Data is boring, but the stories it can tell are fascinating. Our team of data scientists and analysts combine proprietary and third-party data with the intelligence platform to tell stories of business insights and marketing opportunities.

Aggregation and engineering

Cleansed and organized data is the first step to efficient insights. We use best-in-class technology and techniques to compile your marketing and business performance data, engineer a schema that elevates speed-to-insight and integrate our 3rd party data library with your data.

Predictive Analytics and Machine Learning

Insight leads to action. Our team is able to pinpoint relevant insights by combining predictive analytics, machine learning, advanced data science techniques and a deep understanding of how marketing impacts the numbers. And we’re able to do so efficiently and with a high level of confidence.

Data & Reporting

Visualizing data is the first step to understanding it, as well as communicating it to stakeholders. Ultimately, this results in better data-backed decisions. Our approach to fresh, dynamic and interactive reporting puts the full horsepower of your data in your hands, without the requirements of technical data knowledge on your part.

  • Aggregation and engineering

    Cleansed and organized data is the first step to efficient insights. We use best-in-class technology and techniques to compile your marketing and business performance data, engineer a schema that elevates speed-to-insight and integrate our 3rd party data library with your data.

  • Predictive Analytics and Machine Learning

    Insight leads to action. Our team is able to pinpoint relevant insights by combining predictive analytics, machine learning, advanced data science techniques and a deep understanding of how marketing impacts the numbers. And we’re able to do so efficiently and with a high level of confidence.

  • Data & Reporting

    Visualizing data is the first step to understanding it, as well as communicating it to stakeholders. Ultimately, this results in better data-backed decisions. Our approach to fresh, dynamic and interactive reporting puts the full horsepower of your data in your hands, without the requirements of technical data knowledge on your part.

Strategy

There’s a lot of noise in the world competing for our attention. We believe a strong strategic foundation – both for the brand and how it presents itself – is critical to a client’s future growth.

Brand Strategy

We combine various insights – from category to company to customer or consumer – to determine the optimal brand positioning that uniquely fills an unmet need in the world. When done right, a balanced brand strategy simultaneously establishes short- and long-term action for the brand.

COMMUNICATION STRATEGY

We translate the brand strategy into an actionable communication idea, inspiring the creation of an integrated omni-channel experience. When done right, the brand elicits an emotional reaction with its audience that sparks business growth.

  • Brand Strategy

    We combine various insights – from category to company to customer or consumer – to determine the optimal brand positioning that uniquely fills an unmet need in the world. When done right, a balanced brand strategy simultaneously establishes short- and long-term action for the brand.

  • COMMUNICATION STRATEGY

    We translate the brand strategy into an actionable communication idea, inspiring the creation of an integrated omni-channel experience. When done right, the brand elicits an emotional reaction with its audience that sparks business growth.

Creative

People will forget what you said, but they won’t forget how you made them feel. Our approach to creative is with the ultimate goal in mind – the desired outcome. Our award-winning creative team concepts across all channels, traditional and emerging.

CONCEPTUAL THINKING AND IDEATION

The fire to seek inspiration and remain curious about everything is imperative to our creative process. But the ability to turn those inputs into new and novel ideas is something you only accomplish through technique and repetition.

BRAND EXPRESSION

From art direction to design to copywriting, every consumer touchpoint offers an opportunity for brands to express their own unique perspective of the world with their audience. Our creative team understands this and approaches each opportunity with purpose and intention.

CONTENT CREATION

Every brand needs content. But there’s no one-size-fits-all when it comes to how we get there for you. Whether it’s transforming existing assets or starting at ideation, our philosophy is rooted in the belief that the medium will always evolve but storytelling is forever.

  • CONCEPTUAL THINKING AND IDEATION

    The fire to seek inspiration and remain curious about everything is imperative to our creative process. But the ability to turn those inputs into new and novel ideas is something you only accomplish through technique and repetition.

  • BRAND EXPRESSION

    From art direction to design to copywriting, every consumer touchpoint offers an opportunity for brands to express their own unique perspective of the world with their audience. Our creative team understands this and approaches each opportunity with purpose and intention.

  • CONTENT CREATION

    Every brand needs content. But there’s no one-size-fits-all when it comes to how we get there for you. Whether it’s transforming existing assets or starting at ideation, our philosophy is rooted in the belief that the medium will always evolve but storytelling is forever.

Social

Social media has become a cornerstone of daily life. Our social media team uses various platforms to develop 1-to-1 relationships at scale through a combo of relevant content, dynamic targeting of paid media, and always-on community management.

Platform Optimization

To maximize the potential of social media, Callahan’s team of experts identify and prioritize target segments, content strategies, and performance goals relevant to the client’s business need.

Dynamic Funnel Targeting

Consumer behaviors indicate where they are within a purchase funnel. Callahan’s social team develops client-specific social media approaches to monitor key triggers and integrate relevant data, predicting exactly where a consumer is on a pathway to purchase. This allows the team to deliver the right message to the right person at precisely the right moment.

Community Management

Callahan’s social team provides 24/7 community management, which includes implementing the brand’s social voice, escalating issues of crisis management, and thanking others for their advocacy and loyalty.

  • Platform Optimization

    To maximize the potential of social media, Callahan’s team of experts identify and prioritize target segments, content strategies, and performance goals relevant to the client’s business need.

  • Dynamic Funnel Targeting

    Consumer behaviors indicate where they are within a purchase funnel. Callahan’s social team develops client-specific social media approaches to monitor key triggers and integrate relevant data, predicting exactly where a consumer is on a pathway to purchase. This allows the team to deliver the right message to the right person at precisely the right moment.

  • Community Management

    Callahan’s social team provides 24/7 community management, which includes implementing the brand’s social voice, escalating issues of crisis management, and thanking others for their advocacy and loyalty.

Digital

The definition of digital capabilities is really just short-hand for a multitude of skillsets that bridge devices, platforms and programming languages. For our team, it’s a language they speak to ensure our clients are getting the most out of their communications and meeting audiences where and how they interact with the world.

UX DESIGN AND USER TESTING

Identifying user tasks and desired outcomes on your website, then rigorously testing is a critical step in optimizing any customer experience. We use industry-leading UX approaches to research, wireframe, test and validate the best possible structure for your site and your content.

WEB DEVELOPMENT

We use front-end web development best practices, UX testing and collaboration with our design team to bring your optimized site to life. Our approach focuses on responsive, mobile-first outcomes that create designs optimized for screens at any size and SEO that will make Google notice.

EMAIL, CRM AND MARKETING AUTOMATION

Identifying and reaching your target audience is the first step in building and nurturing an engaged group of leads. We help build a strong foundation by setting up CRM and ESP solutions that fit your requirements and budget. Next we build automation programs and content messaging plans that will reach users’ inboxes.

  • UX DESIGN AND USER TESTING

    Identifying user tasks and desired outcomes on your website, then rigorously testing is a critical step in optimizing any customer experience. We use industry-leading UX approaches to research, wireframe, test and validate the best possible structure for your site and your content.

  • WEB DEVELOPMENT

    We use front-end web development best practices, UX testing and collaboration with our design team to bring your optimized site to life. Our approach focuses on responsive, mobile-first outcomes that create designs optimized for screens at any size and SEO that will make Google notice.

  • EMAIL, CRM AND MARKETING AUTOMATION

    Identifying and reaching your target audience is the first step in building and nurturing an engaged group of leads. We help build a strong foundation by setting up CRM and ESP solutions that fit your requirements and budget. Next we build automation programs and content messaging plans that will reach users’ inboxes.

Media

Our paid media practice prioritizes the delivery of client sales above the delivery of media impressions. That’s why the media team is fully integrated with the analytics team to ensure that plans leverage business insights in addition to media insights.

Traditional & Digital Planning and Buying

The expertise of Callahan’s veteran paid media team spans from traditional media such as national television and radio to modern digital channels including OTT, digital video and other programmatic platforms.

Paid Search

The importance of a strong brand presence in search results is straightforward and easy to understand. The number of variables impacting that presence is much more nuanced. Our search team blends skillsets across organic listings, paid search, and local listings.

Reporting and Optimizations

Callahan is focused on delivering efficient business returns, not just cheap CPMs. Our media team collaborates with our analytics team to significantly upgrade the level of insights on media performance. This also allows for more informed optimization and reporting.

  • Traditional & Digital Planning and Buying

    The expertise of Callahan’s veteran paid media team spans from traditional media such as national television and radio to modern digital channels including OTT, digital video and other programmatic platforms.

  • Paid Search

    The importance of a strong brand presence in search results is straightforward and easy to understand. The number of variables impacting that presence is much more nuanced. Our search team blends skillsets across organic listings, paid search, and local listings.

  • Reporting and Optimizations

    Callahan is focused on delivering efficient business returns, not just cheap CPMs. Our media team collaborates with our analytics team to significantly upgrade the level of insights on media performance. This also allows for more informed optimization and reporting.

Retail

Achieving business objectives requires winning at shelf, whether that shelf is physical or virtual. Our team of retail experts deciphers the ever-changing retail environment, integrating insights across consumer, market, and performance to help clients grow.

Category Analysis

Retail insights start with the product category: understanding the consumer needs, how you and the competition deliver against that need, and most importantly, identifying competitive advantages and opportunities within the white space.

Store Experience Assessment

Whether physical or virtual, an assessment of the in-store or online shopping experience identifies opportunities to steal market share and plan for growth.

Channel Evaluation

You want to grow your business. A channel evaluation helps determine which distribution partners help that effort, whether those are current or new relationships.

  • Category Analysis

    Retail insights start with the product category: understanding the consumer needs, how you and the competition deliver against that need, and most importantly, identifying competitive advantages and opportunities within the white space.

  • Store Experience Assessment

    Whether physical or virtual, an assessment of the in-store or online shopping experience identifies opportunities to steal market share and plan for growth.

  • Channel Evaluation

    You want to grow your business. A channel evaluation helps determine which distribution partners help that effort, whether those are current or new relationships.