Delivering results, one “aha” at a time.

These case studies show how Callahan’s unique approach to data analysis can help in virtually any aspect of your business, from media allocation to local geo-targeting to ROI.

Analyzing weather data to drive locally-targeted marketing results

What if you could predict sales spikes and allocate marketing spend accordingly? That’s just what we did for this client.

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Using data modeling to predict marketing’s effect on sales

Check out how we helped one client understand the connection between their marketing and sales — and increased expected sales by 7% in the process.

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How to determine which stores benefit from media spend — and which do not

“Is this media plan actually working?” We helped our client answer this question and identify the true drivers of their business.

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Contact us to learn how
Callahan can help