Delivering results, one “aha” at a time.
These case studies show how Callahan’s unique approach to data analysis can help in virtually any aspect of your business, from media allocation to local geo-targeting to ROI.
Analyzing weather data to drive locally-targeted marketing results
What if you could predict sales spikes and allocate marketing spend accordingly? That’s just what we did for this client.
Using data modeling to predict marketing’s effect on sales
Check out how we helped one client understand the connection between their marketing and sales — and increased expected sales by 7% in the process.
How to determine which stores benefit from media spend — and which do not
“Is this media plan actually working?” We helped our client answer this question and identify the true drivers of their business.