Using data to track COVID-19 and make informed business decisions

Callahan Agency | March 24, 2020

This dashboard, built and hosted within the Callahan Intelligence Platform, provides value to CMOs, marketing decision-makers and analytics specialists who want to:

  • Use data about the virus’ spread and prevalence to make informed business decisions.
  • Determine what datasets are relevant to brand and company-centric marketing efforts.
  • Understand how to make campaign adjustments based on COVID-19 information.