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Callahan’s senior business analyst re-constructed a study from 1998 that looked at different metrics produced by professional golfers, and used that data to create a model that could predict golfers’ career earnings.  Analytics and data modeling like this can allow a marketing team – or a golfer – to understand the problems that are worth…

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Marketing automation systems can accomplish a lot of complex tasks for a company. However, there’s often a limit to the insight their data dashboards can provide.

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Using the Intelligence Platform, we analyze data to understand where the business’ strengths and weaknesses are, as well as its vulnerabilities and opportunities to create effective marketing tactics specific to every store.

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Predict how advertising and media spend will affect sales before the campaign begins.

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At Callahan, we use our Intelligence Platform to uncover business opportunities for our clients’ products and services with real-time weather data analysis.

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Callahan’s senior business analyst used his spare time once again (football season is over) to construct an algorithm to predict which movies have the highest chance of winning “Best Picture” at the 2019 Oscars. To do this, James used a predictive model that looked for trends and key indicators that in the end, created a…

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As a CMO, predictive analytics will provide you with the confidence to make big marketing decisions, but it should be viewed as a marathon, not a sprint.

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Learn how a statistical model built to investigate the college football ranking system can be applied to your own marketing and analytics efforts.

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As a CMO, predictive analytics will provide you with the confidence to make big marketing decisions, but it should be viewed as a marathon, not a sprint.

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Our senior business analyst built a statistical model to investigate the college football ranking system. Learn how his approach can be applied to your own marketing and analytics efforts.

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Learn how to utilize cluster analysis and consumer segmentation to inform your global media planning tactics.

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Learn what every marketing leader should know, from big data and visualization software to industry benchmarks and metrics, and why what you know to be true may not be.

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Effective social media strategy has changed. Learn the best approach for tying your sales funnel data into your paid ads for success that’s scalable.

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For optimal line-reviews, big data can be your biggest ally. Tackle the elephant one data bite at a time.

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The data you have at your fingertips may seem uninteresting at first glance, but can be extremely valuable. And combining different types of data sets can result in impactful results for your bottom line.

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Are you the debating the advantages of Amazon Redshift vs. Google BigQuery? At Callahan, we’re making the move from Redshift to BigQuery as we release our Intelligence Platform 2.0. Stick with us as we explain how this shift will greatly impact future marketing insights. We’re taking advantage of new technology that will allow us to…

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Creativity is not just for creative professionals. From marketing strategists to data analysts, we can all benefit from attending a creative conference. Here are three reasons why.

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Facebook and Oculus Connect conferences reveal new ways consumers are communicating and the marketing technology changes that have real implications for growing brands.

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See a demo of our Intelligence Platform’s weather data integration with sales and marketing information, and how these aha insights drive business outcomes.

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Use front-end data analysis to uncover valuable insights that will determine your media plan and drive effective business results.

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We’ve busted five common analytics myths that every marketing leader should be aware of.

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Facebook data is often underutilized but can drive tangible business results for both small businesses and big brands.

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Discover what people are saying about your brand across multiple platforms through social listening.

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Step-by-step guide to hiring the right people for your data analytics team. Learn how to base your decisions on your organization’s needs rather than assumptions.

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Where others see challenges surrounding the use of data on Facebook, Callahan’s Ben Smith sees opportunity for marketers.

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Learn how to combine real-time data with valuable field insights to inform data-savvy, strategic marketing decisions for your stores and at the market-level.

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Learn how to combine real-time data with valuable field insights to inform data-savvy, strategic marketing decisions for your stores and at the market-level.

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Learn the ways front-end analytics can empower you to build a smarter, more effective media planning strategy.

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Front-end and back-end analytics are clearly different, and together their true power is a testament to how neither is necessarily better than the other.

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To make decisions with data, you need an analytics team to manage and analyze it all. But what kind of people – and positions – do you need?

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Our Intelligence Platform is an analytics tool that focuses on business outcomes over marketing metrics and enables faster, smarter decision-making.

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As most brand marketers know, not all stores are created equal, and to realize the best possible business results, they shouldn’t all be treated equally. But how do you know when Store A should get more marketing support than Store B?

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In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

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We’ve talked previously about tech stacks that can assist in analytics. This episode, we’re talking about if you’re building your own, what types of things you would need to build, and why technology alone is not the key to success.

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In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

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In a world dominated by digital media, the choices facing strategists and channel/media planners have exploded. What’s a marketer to do?

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If you’ve ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.

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See a demo of our Intelligence Platform and how we use it to store, organize and visualize data in order to uncover aha insights for smarter marketing strategies.

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AI is changing every facet of our lives. But it’s nice to know, at least for now, the creative human mind still wins.

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It seems like data privacy has replaced data security as the big topic around data. Maybe it’s just Facebook getting in the news more often these days?

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What marketing data matters, what doesn’t, and how to know the difference. Hint: it’s about business goals, not typical marketing KPIs.

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Now, more than ever, it’s more about personalization. Here are four keys to crafting effective email marketing.

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Analytics and data are hot right now. Here are three emerging trends that are real opportunities for those of us who choose to capitalize on them.

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This Westar Energy Renewable Future campaign won Chartwell’s Gold Communications trophy. Check out the case study including work and results.

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