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Use front-end data analysis to uncover valuable insights that will determine your media plan and drive effective business results.

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We’ve busted five common analytics myths that every marketing leader should be aware of.

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Facebook data is often underutilized but can drive tangible business results for both small businesses and big brands.

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Discover what people are saying about your brand across multiple platforms through social listening.

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Step-by-step guide to hiring the right people for your data analytics team. Learn how to base your decisions on your organization’s needs rather than assumptions.

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Learn how to combine real-time data with valuable field insights to inform data-savvy, strategic marketing decisions for your stores and at the market-level.

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Learn how to combine real-time data with valuable field insights to inform data-savvy, strategic marketing decisions for your stores and at the market-level.

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Learn the ways front-end analytics can empower you to build a smarter, more effective media planning strategy.

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Front-end and back-end analytics are clearly different, and together their true power is a testament to how neither is necessarily better than the other.

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To make decisions with data, you need an analytics team to manage and analyze it all. But what kind of people – and positions – do you need?

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As most brand marketers know, not all stores are created equal, and to realize the best possible business results, they shouldn’t all be treated equally. But how do you know when Store A should get more marketing support than Store B?

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In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

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We’ve talked previously about tech stacks that can assist in analytics. This episode, we’re talking about if you’re building your own, what types of things you would need to build, and why technology alone is not the key to success.

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In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

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In a world dominated by digital media, the choices facing strategists and channel/media planners have exploded. What’s a marketer to do?

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If you’ve ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.

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See a demo of our Intelligence Platform and how we use it to store, organize and visualize data in order to uncover aha insights for smarter marketing strategies.

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AI is changing every facet of our lives. But it’s nice to know, at least for now, the creative human mind still wins.

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It seems like data privacy has replaced data security as the big topic around data. Maybe it’s just Facebook getting in the news more often these days?

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What marketing data matters, what doesn’t, and how to know the difference. Hint: it’s about business goals, not typical marketing KPIs.

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Now, more than ever, it’s more about personalization. Here are four keys to crafting effective email marketing.

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Analytics and data are hot right now. Here are three emerging trends that are real opportunities for those of us who choose to capitalize on them.

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This Westar Energy Renewable Future campaign won Chartwell’s Gold Communications trophy. Check out the case study including work and results.

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Now is the time to enter and own the voice-assistant landscape.

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It’s an exciting time to be in marketing. Check out these key highlights from the 2017 Gartner Digital Marketing Conference.

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We ditched plans to create a collaboration and Makerspace, and instead installed a Thinkerspace. We call it The Deep End.

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We’re a community of thinkers and makers. And, when people visit our office, we have stories to show and tell that can’t be found anywhere else.

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Callahan’s Social Media Director, Ben Smith, will speak on Facebook advertising and emerging tech trends at the Global Pet Expo in Orlando this month.

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Social and emerging media update on Facebook vertical video, 360-degree photos, Snapchat, AI and voice interfaces.

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Social and emerging media update on Facebook coupons, optimizing content for AI, virtual, augmented and mixed reality and more.

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In the final part of this series, we look at ways to make the most of marketing dollars by outsmarting (not outspending) the competition.

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In part two of this series, we look at the best ways to leverage the brand at local, regional and national levels to create success for both the franchisor and franchisee.

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The Maker Mindset forces us to move from simply looking for the right answers to discovering how to ask the right questions.

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The future is now. After attending TechweekKC at Union Station in Kansas City, here are four things that made the biggest impression on me.

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Market segmentation doesn’t have to be such a daunting task.

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Social and emerging media update on Twitter live broadcasts, Snapchat and 360-degree photos on Facebook.

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Digging into the psychology of why we do what we do on social media.

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Social and emerging media update on virtual reality and chatbots.

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Get more out of social media by creating content for a single outcome.

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Get more out of social media by creating content for a single outcome.

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Get more out of social media by creating content for a single outcome.

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Social media can help you quickly determine what resonates with customers.

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