Instagram ads using Facebook targeting? It’s real and it’s spectacular.

With over 300 million active daily users, Instagram is one of the fastest growing social networks in the U.S.

While advertising on the photo and video-based giant is highly desirable, it hasn’t been available – until today.

Combining Instagram’s highly engaged audience with the rich targeting data and capabilities of parent company, Facebook, offers advertisers a unique and powerful opportunity – but only for those advertisers who have experience on a toolset that is only just now rolling out to the user base.

Callahan’s social team is among those who can utilize this brand-new feature to its full potential immediately. We are able to offer strategic planning and execution of Instagram campaigns for any of our clients.

It’s an exciting opportunity to reach new customers, and acting now before the channel is more widely accessible to advertisers is a great opportunity to gain competitive advantage. 

For more information about implementing an Instagram campaign, speak with your Callahan account manager or feel free to contact me directly at and I’d be happy to answer any questions.

Photo: Karl Nilsson

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