MedWise™ Urgent Care has selected independent ad agency Callahan as its agency of record following a formal review. Callahan’s responsibilities include patient strategy, brand positioning and identity, clinic design, messaging development and media integration for MedWise.
MedWise opened its flagship urgent care clinic in Coweta, OK this month, with plans to open additional clinics over the coming year. Brice Habeck, MedWise Executive Director, said, “Callahan’s ability to quickly build a collaborative rapport with our leadership team, sharing our drive to reimagine the landscape of today’s healthcare system, was impressive. They bring a patient-centered approach to everything they do, and we’re excited to have their marketing leadership on our business.”
Jan-Eric Anderson, Callahan’s President, said “We cherish opportunities like this to help build a brand from the ground up, starting with identity and purpose. Brice and his team at MedWise are great partners, and we are very proud of the work our new partnership has already produced.”
Based in Tulsa, Oklahoma, MedWise Urgent Care opened its doors with a single purpose: to provide warm, empathetic, timely care that gives patients the freedom to maintain their busy lifestyles. MedWise offers a broad range of urgent care and occupational medicine services from common needs like flu shots to x-rays, labs and DOT testing. MedWise is a new business venture from the QuikTrip Corporation.
Callahan is a brand strategy and digital marketing agency. Founded in 1982, the company is headquartered in historic downtown Lawrence, Kansas, with satellite offices in Plano, Texas and Rancho Dominguez, California. Clients include Cicis Pizza, Elanco Animal Health, Evergy, MGP Ingredients, NDS, Pet-Ag, SERIOUS Bean Co, T-Mobile, Toyota Motor North America, Uinta, and Yummy Combs.