Cicis CMO Billie Jo Waara said Callahan differentiated itself from other agencies throughout the review by leveraging its propriety Intelligence Platform™, which is built on front-end data analysis to uncover untapped media efficiencies and business growth opportunities. “As we continue moving our business forward, we are investing in and implementing forward-thinking strategies that will provide measurable results for the brand and our strategic partners,” Waara said. “During the pitch process, Callahan proved to be the right partner by demonstrating an approach that evolves and aligns with where our business needs to go.”
Callahan CEO Chris Marshall says his agency is unique in that it uses data driven insights to uncover unexpected opportunities, where most organizations use analytics after a campaign is finished to evaluate effectiveness.
“We are on the forefront of data innovation and its ability to empower more focused marketing strategies,” Marshall said. “This approach is already yielding results for Cicis that will only become richer, deeper and more impactful as our partnership continues. The relationship is off to a great start.”
Founded in 1983, Irving, Texas-based Cicis invented the Unlimited Pizza Buffet concept, offering guests a wide variety of pizzas, including stuffed crust, traditional and flatbreads, along with pastas, salads and desserts for dine-in, carry-out and catering. With more than 430 restaurants in 32 states, Cicis has been ranked by Technomic as No. 1 in “most craveable pizza chains,” and Entrepreneur recognized Cicis on its Franchise 500 list in 2015. For more information about Cicis, visit cicis.com or Facebook.com/cicis.
Callahan is a brand strategy and digital marketing agency. Founded in 1982, Callahan is located in Lawrence, Kansas, with satellite offices in Rancho Dominguez, California and Plano, Texas. Clients include Cicis, Elevate Pet Nutrition, Eli Lilly’s Elanco Animal Health, Sprint, Toyota Motor North America, MGP and Westar Energy.