Pet-Ag selects Callahan as strategic partner

February 6, 2019

The Callahan agency is proud to announce a new collaboration with Pet-Ag, a leading pet product development and manufacturing company, marketing important brands such as KMR®, Esbilac©, Cat-Sip®, Fresh ’n Clean®, Prozyme® and Bene-Bac® Plus. Callahan is primarily responsible for business intelligence—an output of its proprietary Intelligence Platform.

Pet-Ag

“Callahan’s ability to sync sales and marketing data with relevant third-party information provides our business with insights that haven’t been seen before, and this really sets Callahan apart from other agencies,” said Pet-Ag Marketing Manager, Ann Holmes. “Plus, their proven track record—building successful brands in the pet category for more than 30 years—made Callahan the perfect fit for Pet-Ag’s business.

“Our team is focused on establishing the best insights, analysis and measurement to inform our sales, marketing and retailer actives,” said Holmes. “We know the better the data, the better the decisions we will make. Our business and retail partners demand we identify the strongest leading indicators for growth, and Callahan’s business Intelligence Platform and strategic analysis makes them the perfect partner to help us recognize these opportunities.”

“We’re very proud to be partnering with Pet-Ag, and this collaboration is a perfect example of the Callahan Agency’s focus on driving client results through front-end data analysis,” said Callahan CEO Chris Marshall. “Brands that maximize their data on the front-end will win moving forward.”

About PetAg
Pet-Ag, Inc. is a leading pet product development and manufacturing company, marketing important brands such as KMR®, Esbilac©, Cat-Sip®, Fresh ’n Clean®, Prozyme® and Bene-Bac® Plus. Originally founded as a division of Borden, Inc., its first product, Esbilac®, a milk-replacement powder, became the world’s first commercially prepared, nutritionally balanced formula for puppies. Pet-Ag, Inc. is now proudly owned by PBI-Gordon Corporation. Based in the Kansas City metro area, PBI-Gordon has been in business since 1947, and is 100 percent employee-owned.

About Callahan
Callahan is a brand strategy and digital marketing agency. Founded in 1982, the company is headquartered in historic downtown Lawrence, Kansas, with satellite offices in Plano, Texas and Rancho Dominguez, California. Clients include Cicis Pizza, Elanco Animal Health, Lee Jeans, Sprint, Toyota Motor North America, Central Garden and Pet, Midwest Grain Products and Westar Energy.