SERIOUS Bean Co selects Callahan as brand strategy agency of record

Callahan announces partnership with SERIOUS Bean Co.  The rapidly growing brand has a remarkable canned bean portfolio with unique flavors such as: Dr Pepper, Sweet & Smoky Chipotle, and Jalapeño & Bacon. They are distributed across a variety of retail partners including Walmart, Meijer, Albertson’s and Hy-Vee. Serious Bean Company logo

Callahan leads brand strategy, customer analytics, creative, social strategy and activation. The agency is collaborating with the brand to launch their newest flavor, Jalapeño & Bacon, which hits grocery shelves in May.

“We’ve been working with Callahan since last summer, and it’s been fun to see our bold brand come to life with consumers in a way that matches our seriously delicious product portfolio.” noted co-founder Trey Taylor. “I’m excited about our future and know that Callahan is the right partner for us moving forward.”

“We could not say yes fast enough once we were introduced to the brand. There’s nothing that gets us more excited than to see innovation brought to a category that has been lacking it. The current portfolio is original and consumers are loving the unique flavors. The brand is just getting started and we are grateful to be the partner to help push its continued growth,” stated Chris Marshall, CEO & President at Callahan.

 

About SERIOUS Bean Co

Co-founders Matt Brown and Trey Taylor created the brand with the belief that the canned bean category was losing relevance with shoppers due to lack of innovative offerings. The founders are serious about making unique, delicious flavors while having a little fun along the way. SERIOUS Bean Co is owned and operated by Lakeside Foods — a premier supplier of high-quality frozen and canned foods to the retail, food service and industrial sectors that is headquartered in Manitowoc, Wisconsin.

About Callahan
Callahan is a brand strategy and digital marketing agency. Founded in 1982, the company is headquartered in historic downtown Lawrence, Kansas, with satellite offices in Plano, Texas and Rancho Dominguez, California. Clients include Cicis Pizza, Elanco Animal Health, Pet-Ag, SERIOUS Bean Co, Sprint, Yummy Combs, Toyota Motor North America, MGP and Evergy.