Director, Social and Emerging Media
Ben plays a key role in most of the campaigns we develop, providing Callahan’s clients with superior social media strategy and community management guidance, handled both within the agency and by our clients.
After a decade in traditional media, Ben started his own social media firm, Social: IRL in 2010 to help businesses use the full potential of social media: engaging customers through the journey from prospect to customer to advocate, connecting employees, fostering innovation and collaboration. He helps businesses align social media with higher-level corporate goals.
Ben is the host of Social: IRL’s national conference series, working with the most respected names in the industry to provide training in a format that goes well beyond typical keynote presentations. He speaks on social media topics to national audiences and is a guest lecturer for local journalism and communications classes. He is a member of the global board of directors of Social Media Club, a nonprofit organization promoting digital advocacy.
Ben provides unmatched social media strategy guidance to our clients and pushes clients to stay up with the latest trends in emerging technology.
Content from ben
June 18, 2019
Ben Smith, Callahan’s Director of Social and Emerging Media, shares his insight and perspective on the overall health of Facebook, its coverage in news, and what emerging trends could shape future marketing tactics on the platform.Read more
October 4, 2018
Facebook data is often underutilized but can drive tangible business results for both small businesses and big brands.Read more
September 14, 2018
Where others see challenges surrounding the use of data on Facebook, Callahan’s Ben Smith sees opportunity for marketers.Read more
March 14, 2017
Callahan’s Social Media Director, Ben Smith, will speak on Facebook advertising and emerging tech trends at the Global Pet Expo in Orlando this month.Read more
January 4, 2017
Social and emerging media update on Facebook coupons, optimizing content for AI, virtual, augmented and mixed reality and more.Read more
Join us in a celebration of the Maker Movement!Read more
July 29, 2015
Through a partnership with the Lawrence Public Schools, and Callahan, ConfabuLarryum was born and in August of 2014, something very special took place…Read more
February 4, 2015
For pet brands, there is unprecedented opportunity to engage with consumers through social media. Here are seven tips to help build more effective social strategies.Read more
July 24, 2014
ConfabuLarryum will have something for everyone, bringing the community together for a day of fun and inspiration while reinvigorating the amazing power of creativity.Read more
October 3, 2013
Can having thousands of people make negative comments on your brand’s Facebook actually be good for your brand?Read more
August 28, 2013
H&R Block’s Scott Gulbransen explains why, even in a highly regulated industry, your brand is better served by empowering employees to speak about it on social media.Read more