Paid Media Director
Cecilia’s comprehensive understanding of media strategy, tactics and trends has been greatly influenced by her previous experience in account management. She knows that understanding a client’s brand, the competition, the market dynamics and the evolution of consumer media usage is critical to developing powerful communication strategies. As a result, Cecilia brings a special perspective and keen insight that paid media works hand-in-hand with owned and earned media, creative, PR, research and digital development. Cecilia’s integrated approach is the best way to effectively deliver messages that impact and influence consumer purchase decisions. She’s well-versed in integrated media plans including SEM, online display, social and mobile tactics, as well as traditional media.
Cecilia’s retail- and specialty-brand experience ranges from Walmart and The Buckle to H&R Block, Russell Stover Candies, Hill’s Pet Nutrition, Sergeant’s Pet Products and Elanco Animal Health.