New Business Director
Greg joined Callahan as director of new business in 2016. A leader of brands, strategies and teams, Greg has a proven track record on both the client and agency side.
Greg managed brand, product development and field marketing efforts for Applebee’s, KFC and Pizza Hut. He stewarded the growth of the Sonic Drive-Ins brand for 10 years as SVP account director at Barkley, and, on the client side, as Sonic’s VP of marketing and brand strategy.
Great work emerged on Greg’s watch, including the iconic Sonic Two Guys campaign, which earned local and national recognition for driving sales, and continues to run today. Greg’s teams have been honored with a Gold Effie, National AAF, Best of Outdoor and KC AAF Best of Show in 2003, 2004 and 2005.
At Callahan, Greg stewards our 1-to-1 lead generation efforts, and is an integral part of managing our new business “funnel” using state-of-the-art online platforms and tools.
A leader of brands, strategy and teams, Greg has a proven track record on both the client and agency side.
Content from greg
Learn how to combine real-time data with valuable field insights to inform data-savvy, strategic marketing decisions for your stores and at the market-level.Read more
December 19, 2016
In the final part of this series, we look at ways to make the most of marketing dollars by outsmarting (not outspending) the competition.Read more
December 13, 2016
In part two of this series, we look at the best ways to leverage the brand at local, regional and national levels to create success for both the franchisor and franchisee.Read more
December 1, 2016
How to make the franchise model work harder for you.Read more