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Jan-Eric Anderson

VP, Chief Strategy Officer

As Callahan’s chief strategist, Jan-Eric’s role is to first discover each client’s greatest opportunity for growth, and then articulate how it translates to a communication strategy. Ahas are abundant amongst the teams he leads, including analytics, strategic planning, social media and paid media. He works with nearly everyone in the agency to create meaningful brand experiences that drive results for our clients.

Jan-Eric worked at Starcom Mediavest Group in Chicago for 11 years–one of the largest media agencies in the world–and at Barkley in Kansas City for seven years. He brings valuable experience working with clients that include Wingstop, Blue Bunny, Sonic Drive-Ins, Allstate and the U.S. Army, as well as brands within the MillerCoors and Coca-Cola companies.

As account lead, Jan-Eric supervised the integrated account and media team for Sonic Drive-Ins’ award-winning Two Guys campaign, which prompted his recognition as one of Ingram’s “40 Under 40.”

More recently, Jan-Eric found an insight for Cicis Pizza that revealed an opportunity to shift media dollars from national to specific geo-targeted media. The move has revolutionized the way Cicis utilizes new channels like mobile and social. Business results show positive ROI.

Jan-Eric mostly sees data as boring. But, he loves finding and sharing stories only data can tell.


Content from jan-eric

What’s really behind a football fan’s decision to go to a game? It’s more than a team’s win/loss record. Callahan’s senior business analyst explains his data-driven model.

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Learn how to solve current retail challenges by creating demand for your product, bringing insights to the retailer and building relationships with buyers.

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Four big-picture factors that will determine whether your agency should handle marketing and campaign analytics.

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A case study on how breaking down analytics on a store by store basis can deliver different insights than analyzing aggregate data.

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Learn how to use this marketing analytics tool and reporting worksheet to evolve your data efforts from tracking to predictive analytics.

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An agency may be the most qualified entity to manage marketing analytics, pending these four deal-breakers.

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Arm your marketing team with a dedicated data analyst who is trained to anticipate questions and provide the information necessary to achieve company goals.

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Ben Smith, Callahan’s Director of Social and Emerging Media, shares his insight and perspective on the overall health of Facebook, its coverage in news, and what emerging trends could shape future marketing tactics.

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Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this third episode, we detail Level 5: Prediction – and how you can leverage the insights established within the previous layers to predict your marketing activity.

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Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this second episode, we detail Level 3: Internal factors, and Level 4: External factors – and how you can establish and define both within your existing business plans.

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Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this first episode, we detail Level 1: Delivery of activity, and Level 2: Efficiency and optimization – and how you can establish and define both within your existing business plans.

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Callahan’s senior business analyst re-constructed a study from 1998 that looked at different metrics produced by professional golfers, and used that data to create a model that could predict golfers’ career earnings.  Analytics and data modeling like this can allow a marketing team – or a golfer – to understand the problems that are worth…

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Marketing automation systems can accomplish a lot of complex tasks for a company. However, there’s often a limit to the insight their data dashboards can provide.

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Effective implementation of data forecasting as part of your analytics and reporting can establish benchmarks that empower a company to make category-leader-caliber decisions based on sales and data.

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As a CMO, predictive analytics will provide you with the confidence to make big marketing decisions, but it should be viewed as a marathon, not a sprint.

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Our senior business analyst built a statistical model to investigate the college football ranking system. Learn how his approach can be applied to your own marketing and analytics efforts.

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Learn what every marketing leader should know, from big data and visualization software to industry benchmarks and metrics, and why what you know to be true may not be.

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The data you have at your fingertips may seem uninteresting at first glance, but can be extremely valuable. And combining different types of data sets can result in impactful results for your bottom line.

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Are you the debating the advantages of Amazon Redshift vs. Google BigQuery? At Callahan, we’re making the move from Redshift to BigQuery as we release our Intelligence Platform 2.0. Stick with us as we explain how this shift will greatly impact future marketing insights. We’re taking advantage of new technology that will allow us to…

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Facebook and Oculus Connect conferences reveal new ways consumers are communicating and the marketing technology changes that have real implications for growing brands.

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Use front-end data analysis to uncover valuable insights that will determine your media plan and drive effective business results.

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Podcast

Five marketing analytics myths debunked

October 9, 2018

We’ve busted five common analytics myths that every marketing leader should be aware of.

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Facebook data is often underutilized but can drive tangible business results for both small businesses and big brands.

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Where others see challenges surrounding the use of data on Facebook, Callahan’s Ben Smith sees opportunity for marketers.

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Learn the ways front-end analytics can empower you to build a smarter, more effective media planning strategy.

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Front-end and back-end analytics are clearly different, and together their true power is a testament to how neither is necessarily better than the other.

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Podcast

How to build an analytics team

August 14, 2018

To make decisions with data, you need an analytics team to manage and analyze it all. But what kind of people – and positions – do you need?

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As most brand marketers know, not all stores are created equal, and to realize the best possible business results, they shouldn’t all be treated equally. But how do you know when Store A should get more marketing support than Store B?

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In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

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We’ve talked previously about tech stacks that can assist in analytics. This episode, we’re talking about if you’re building your own, what types of things you would need to build, and why technology alone is not the key to success.

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Podcast

How we organize messy data

June 18, 2018

In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

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Podcast

Attribution modeling is bullsh*t

June 4, 2018

If you’ve ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.

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It seems like data privacy has replaced data security as the big topic around data. Maybe it’s just Facebook getting in the news more often these days?

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What marketing data matters, what doesn’t, and how to know the difference. Hint: it’s about business goals, not typical marketing KPIs.

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We ditched plans to create a collaboration and Makerspace, and instead installed a Thinkerspace. We call it The Deep End.

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In my work, I help build brands and I want to tip my cap to two brands that inspire the way I think.

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Simplicity is liberating for marketers. This summer, I was reminded of the power of simplicity during the least likely of circumstances: my child’s summer camp.

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If you are a marketer, you know focus is priceless. The laws of simplicity enable critical thinking that eliminates the distractions and elevates focus.

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