VP, Chief Strategy Officer
As Callahan’s chief strategist, Jan-Eric’s role is to first discover each client’s greatest opportunity for growth, and then articulate how it translates to a communication strategy. Ahas are abundant amongst the teams he leads, including analytics, strategic planning, social media and paid media. He works with nearly everyone in the agency to create meaningful brand experiences that drive results for our clients.
Jan-Eric worked at Starcom Mediavest Group in Chicago for 11 years–one of the largest media agencies in the world–and at Barkley in Kansas City for seven years. He brings valuable experience working with clients that include Wingstop, Blue Bunny, Sonic Drive-Ins, Allstate and the U.S. Army, as well as brands within the MillerCoors and Coca-Cola companies.
As account lead, Jan-Eric supervised the integrated account and media team for Sonic Drive-Ins’ award-winning Two Guys campaign, which prompted his recognition as one of Ingram’s “40 Under 40.”
More recently, Jan-Eric found an insight for Cicis Pizza that revealed an opportunity to shift media dollars from national to specific geo-targeted media. The move has revolutionized the way Cicis utilizes new channels like mobile and social. Business results show positive ROI.
Jan-Eric mostly sees data as boring. But, he loves finding and sharing stories only data can tell.
Content from jan-eric
October 4, 2018
Facebook data is often underutilized but can drive tangible business results for both small businesses and big brands.Read more
September 14, 2018
Where others see challenges surrounding the use of data on Facebook, Callahan’s Ben Smith sees opportunity for marketers.Read more
August 27, 2018
Front-end and back-end analytics are clearly different, and together their true power is a testament to how neither is necessarily better than the other.Read more
July 3, 2018
As most brand marketers know, not all stores are created equal, and to realize the best possible business results, they shouldn’t all be treated equally. But how do you know when Store A should get more marketing support than Store B?Read more
June 27, 2018
In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.Read more
June 25, 2018
We’ve talked previously about tech stacks that can assist in analytics. This episode, we’re talking about if you’re building your own, what types of things you would need to build, and why technology alone is not the key to success.Read more
May 28, 2018
It seems like data privacy has replaced data security as the big topic around data. Maybe it’s just Facebook getting in the news more often these days?Read more
May 21, 2018
What marketing data matters, what doesn’t, and how to know the difference. Hint: it’s about business goals, not typical marketing KPIs.Read more
March 17, 2016
In my work, I help build brands and I want to tip my cap to two brands that inspire the way I think.Read more
August 14, 2015
Simplicity is liberating for marketers. This summer, I was reminded of the power of simplicity during the least likely of circumstances: my child’s summer camp.Read more
April 15, 2015
If you are a marketer, you know focus is priceless. The laws of simplicity enable critical thinking that eliminates the distractions and elevates focus.Read more