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Jan-Eric Anderson

VP, Chief Strategy Officer

As Callahan’s chief strategist, Jan-Eric’s role is to first discover each client’s greatest opportunity for growth, and then articulate how it translates to a communication strategy. Ahas are abundant amongst the teams he leads, including analytics, strategic planning, social media and paid media. He works with nearly everyone in the agency to create meaningful brand experiences that drive results for our clients.

Jan-Eric worked at Starcom Mediavest Group in Chicago for 11 years–one of the largest media agencies in the world–and at Barkley in Kansas City for seven years. He brings valuable experience working with clients that include Wingstop, Blue Bunny, Sonic Drive-Ins, Allstate and the U.S. Army, as well as brands within the MillerCoors and Coca-Cola companies.

As account lead, Jan-Eric supervised the integrated account and media team for Sonic Drive-Ins’ award-winning Two Guys campaign, which prompted his recognition as one of Ingram’s “40 Under 40.”

More recently, Jan-Eric found an insight for Cicis Pizza that revealed an opportunity to shift media dollars from national to specific geo-targeted media. The move has revolutionized the way Cicis utilizes new channels like mobile and social. Business results show positive ROI.

Jan-Eric mostly sees data as boring. But, he loves finding and sharing stories only data can tell.

Content from jan-eric

As most brand marketers know, not all stores are created equal, and to realize the best possible business results, they shouldn’t all be treated equally. But how do you know when Store A should get more marketing support than Store B?

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We ditched plans to create a collaboration and Makerspace, and instead installed a Thinkerspace. We call it The Deep End.

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In my work, I help build brands and I want to tip my cap to two brands that inspire the way I think.

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Simplicity is liberating for marketers. This summer, I was reminded of the power of simplicity during the least likely of circumstances: my child’s summer camp.

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If you are a marketer, you know focus is priceless. The laws of simplicity enable critical thinking that eliminates the distractions and elevates focus.

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