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John Kuefler

EVP, Chief Digital Officer

John co-founded the agency in 1982. He currently leads the digital SME team to strategically develop and produce the entire gamut of digital deliverables: websites, email, SEO, e-commerce, social and emerging media, apps, online display, marketing automation and more. Having been immersed in all angles of marketing communications, beginning his career on the creative side and shifting his focus to all things digital since the beginning of the internet era, John brings a unique breadth of knowledge to the table for all of our clients. John’s passion for digital innovation makes him a constant champion of keeping clients’ brands relevant in our changing world. He has a particular passion for UX design that creatively enhances brands.

Leading by example, John fosters a “maker mentality” throughout the agency. He has invented cost-saving, productivity-enhancing digital tools that have saved clients like Sprint and Toyota hundreds of thousands of dollars. Likewise, he has worked to foster Callahan’s “thinker and maker” culture by spearheading the company’s involvement in new business ventures, in partnership with the KU School of Business.

John’s passion for digital innovation makes him a constant champion of keeping clients’ brands relevant in our changing world.


Content from john

In a world dominated by digital media, the choices facing strategists and channel/media planners have exploded. What’s a marketer to do?

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It’s an exciting time to be in marketing. Check out these key highlights from the 2017 Gartner Digital Marketing Conference.

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Customer experience (CX) is king. Here’s how to make it great.

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It may be time to revise your online privacy policy.

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Five methods for achieving simplicity, which builds brand value and improves marketing ROI. Final post in a 3-part series.

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Simplicity increases consumer recommendations, builds brand value and commands higher prices.

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In marketing, simplicity is sticky while complexity repels consumers.

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The year’s end brings a time of reflection. What better way to be reflective than with poetry?

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How long before everything you know about marketing is obsolete? The pace of change is getting faster – and that can benefit nimble specialty brands.

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Remember when the internet wasn’t going to be a big deal? Or when social media was just for kids? Don’t make the same mistake about the collaborative economy.

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Brand advocates must be willing to put their own reputation on the line. But a knowledgeable consumer won’t take that step without confidence that the brand is for real.

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While there is rarely anything truly new in marketing, there are always new buzzwords. Here are the shiniest buzzwords in marketing right now, explained.

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Turning category enthusiasts into advocates for your brand requires encouraging behavior that leads to a positive experience with your brand.

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When you already know how something is going to work, it’s all but impossible to understand that others don’t. Enter useability testing to save your bacon.

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Article

2013: Trends established and emerging

January 10, 2013

It’s that time of year when we contemplate the implications of things that happened last year, and make resolutions and predictions about the year ahead.

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If you’re thinking that your current broadband is fast enough, remember dial-up? If so, how much more content do you consume now than back then?

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This post isn’t about Chipotle’s marketing (as awesome as that is). It’s about how they run their restaurants and what marketers can learn from their philosophy.

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With all the press about Google’s new privacy policy, you would think that marketers would get that people don’t want to feel stalked online. How hard is that?

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A good user experience builds brand equity with every interaction, while a poor one erodes brand equity. Learn how to design for success.

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The evolution of web design is starting to happen. For specialty brands, staying ahead of mass brands is a big part of what will differentiate you in your niche.

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At a recent client meeting, we had a lively debate about media tactics. A couple anecdotes from the discussion brings a critical planning issue into focus: relevance.

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Article

The importance of usability testing

October 4, 2010

Since your website is typically your most important marketing communications asset, it pays to focus on delivering the best possible user experience.

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