< People

Kristin Demel

Retail Strategy Director

Kristin comes to Callahan from PetSmart. In her role as senior director of merchandising, Kristin and her team were responsible for assortment strategy, merchandising, and promotion. Kristin was also responsible for all key vendor relationships and negotiations. She and her team represented nearly a billion dollars in annual sales. Prior to PetSmart, Kristin was a director of planning and distribution at Payless ShoeSource.

Kristin provides retail strategy at Callahan—an exciting new expertise for our clients. This includes retail strategy creation, assortment building, merchandising, and pricing and promotions across brick and mortar and ecommerce channels. Her experience with buying, financial planning, forecasting, demand planning, inventory management and space optimization all benefit our clients in growing and maximizing distribution.

Her retail strategy expertise, combined with data derived from our Intelligence Platform, improves our ability to provide front-end data analysis and predictive data modeling, and provides Callahan with a powerful differentiation from other agencies. As a strong strategic partner, Callahan drives business results with both sell-in and sell-through transactions—ultimately creating sustainable, long-term profitability for our clients.

A passionate cook, Kristin loves meal planning—which, as the mother of twin five-year-olds, is a real lifesaver. She also loves shopping—for anything and everything.  So much, that she blurs the line between work and fun as it relates to retail!

Her retail strategy experience improves our ability to provide informed front-end data analysis and predictive data modeling.


Content from kristin

In part two, Kristin provides tips on the right time and best approach for brands to discuss pricing with retailers.

Read more

Kristin explains who establishes the price to consumer and why it’s important for brands to discuss price with retailers.

Read more

In our third blog of this retail strategy Q&A series, Kristin explains how assortment planning impacts the buyer’s role, whether it creates more data to analyze and what tools are used.

Read more

How does assortment planning impact brands and how does sharing data and insights build relationships with retailers?

Read more

What is assortment planning, how do buyers consider this approach and how long have stores been implementing it to make decisions on inventory?

Read more

Promo effectiveness is getting more difficult to measure. Learn why more data may be needed to measure a promotion’s effectiveness and where to find it.

Read more

Learn how to be more successful in working with your retail partners by using these four steps for building a promo plan.

Read more

Staggering rates of turnover in the c-suite cause concern for brands that have built trust and momentum with a team. In this podcast, Kristin discusses three ways brands can navigate these changes.

Read more

Your pricing promotions should be designed to drive consumer behavior. Learn the five types of consumer behavior that promotions can influence and identify the type of behavior you and the retailer want to reward.

Read more
Article

Be prepared for Global Pet 2020

February 10, 2020

Find out what’s top of mind for buyers at the Global Pet Expo 2020 and learn three ways to improve your conversations with them.

Read more

Brands must be prepared to tell a retailer how their products would help them grow and not just shift air around in the balloon.

Read more

How can inventory management effect your marketing campaign? Our retail strategy director gives three tips on how to talk to your retail partners.

Read more

Black Friday is no longer the biggest sale of the year. Consumers have less time to spend. Return rates are high. Learn what strategies you, as a CMO or retailer, should put in place to have a successful holiday shopping season, every year.

Read more

Understand the factors behind out of stock products and why you should incorporate inventory optimization into your marketing plans.

Read more

Retailers are making large-scale changes and getting back to fundamentals in order to compete for consumer dollars. Learn what insights brands must offer to meet retailer expectations in 2020.

Read more

Learn which data-driven insights are must-haves for brands, how to acquire the data and how to interpret it to drive results for your business.

Read more

Learn how to solve current retail challenges by creating demand for your product, bringing insights to the retailer and building relationships with buyers.

Read more

Learn how your national brand can gain and keep shelf space while retailers continue to push private-label brands in their stores.

Read more

If your brand is trying to get product on the shelf, you have about 30 seconds to make your case to a buyer at SuperZoo. Learn how to use that time as efficiently as possible.

Read more