Retail Strategy Director
Kristin comes to Callahan from PetSmart. In her role as senior director of merchandising, Kristin and her team were responsible for assortment strategy, merchandising, and promotion. Kristin was also responsible for all key vendor relationships and negotiations. She and her team represented nearly a billion dollars in annual sales. Prior to PetSmart, Kristin was a director of planning and distribution at Payless ShoeSource.
Kristin provides retail strategy at Callahan—an exciting new expertise for our clients. This includes retail strategy creation, assortment building, merchandising, and pricing and promotions across brick and mortar and ecommerce channels. Her experience with buying, financial planning, forecasting, demand planning, inventory management and space optimization all benefit our clients in growing and maximizing distribution.
Her retail strategy expertise, combined with data derived from our Intelligence Platform, improves our ability to provide front-end data analysis and predictive data modeling, and provides Callahan with a powerful differentiation from other agencies. As a strong strategic partner, Callahan drives business results with both sell-in and sell-through transactions—ultimately creating sustainable, long-term profitability for our clients.
A passionate cook, Kristin loves meal planning—which, as the mother of twin five-year-olds, is a real lifesaver. She also loves shopping—for anything and everything. So much, that she blurs the line between work and fun as it relates to retail!
Her retail strategy experience improves our ability to provide informed front-end data analysis and predictive data modeling.
Content from kristin
April 3, 2020
Learn how to be more successful in working with your retail partners by using these four steps for building a promo plan.Read more
March 10, 2020
Staggering rates of turnover in the c-suite cause concern for brands that have built trust and momentum with a team. In this podcast, Kristin discusses three ways brands can navigate these changes.Read more
February 27, 2020
Your pricing promotions should be designed to drive consumer behavior. Learn the five types of consumer behavior that promotions can influence and identify the type of behavior you and the retailer want to reward.Read more
January 21, 2020
Brands must be prepared to tell a retailer how their products would help them grow and not just shift air around in the balloon.Read more
December 12, 2019
How can inventory management effect your marketing campaign? Our retail strategy director gives three tips on how to talk to your retail partners.Read more
November 26, 2019
Black Friday is no longer the biggest sale of the year. Consumers have less time to spend. Return rates are high. Learn what strategies you, as a CMO or retailer, should put in place to have a successful holiday shopping season, every year.Read more
November 21, 2019
Understand the factors behind out of stock products and why you should incorporate inventory optimization into your marketing plans.Read more
October 30, 2019
Retailers are making large-scale changes and getting back to fundamentals in order to compete for consumer dollars. Learn what insights brands must offer to meet retailer expectations in 2020.Read more
September 17, 2019
Learn which data-driven insights are must-haves for brands, how to acquire the data and how to interpret it to drive results for your business.Read more
August 29, 2019
Learn how to solve current retail challenges by creating demand for your product, bringing insights to the retailer and building relationships with buyers.Read more
August 22, 2019
Learn how your national brand can gain and keep shelf space while retailers continue to push private-label brands in their stores.Read more
July 18, 2019
If your brand is trying to get product on the shelf, you have about 30 seconds to make your case to a buyer at SuperZoo. Learn how to use that time as efficiently as possible.Read more