Group Account Director
Sarah’s passion for great work and agency life has only grown in her almost 20 years of agency experience. She’s been able to stay at the forefront of emerging tech working with clients who are focused on best-in-class solutions and bringing their brands to life in unique and meaningful ways.
Sarah’s experience is quite eclectic. She’s worked with full-service clients on strategy and bringing brands to market across channels. In instances when the agency focused on a specific channel, Sarah became an expert on 1:1 communication, specifically targeted marketing such as digital, email, social and automated marketing efforts.
Regardless of the agency’s role, Sarah’s focus on data-driven insights and results has always been paramount. From honing in on key business objectives, to developing compelling customer insights, to segmenting marketing efforts, Sarah geeks out on the power of data, insights and all it can do to drive her clients’ businesses.
And when it comes to industries, Sarah’s familiar with quite a few including building & DIY, financial, education, telecom, healthcare, and food & alcohol. She’s also as comfortable working in B2B as B2C. Some of Sarah’s favorite clients have been CommunityAmerica Credit Union, TAMKO Decking, Sprint, MGP Ingredients, Flint STEM Education and PROSOCO Building Materials.
Sarah also doubles as full-time wife and mom to three beautiful children. In her spare time, she enjoys running half-marathons (and an occasional full), kayaking and volunteering at organizations in the community close to her heart like her church, kids’ school and City Union Mission.
Sarah geeks out on the power of data and insights and all it can do to drive her clients’ businesses.
Content from sarah
September 7, 2016
Market segmentation doesn’t have to be such a daunting task.Read more
December 3, 2015
Automation can make your marketing more successful.Read more
October 15, 2015
Make sure you stand out during the most important sales season.Read more
January 18, 2013
Email is still one of the most effective online marketing tools available – if you take advantage of the latest best practices.Read more
June 12, 2012
Customers have high expectations on what you, as a retailer they’ve done business with, should know about them.Read more
December 22, 2011
The holiday season is a time to reflect on many things, but as a direct marketing enthusiast, it prompts me to reflect on the critical importance of targeting.Read more