< People

Sarah Miller

Group Account Director

Sarah’s passion for great work and agency life has only grown in her almost 20 years of agency experience. She’s been able to stay at the forefront of emerging tech working with clients who are focused on best-in-class solutions and bringing their brands to life in unique and meaningful ways.

Sarah’s experience is quite eclectic. She’s worked with full-service clients on strategy and bringing brands to market across channels. In instances when the agency focused on a specific channel, Sarah became an expert on 1:1 communication, specifically targeted marketing such as digital, email, social and automated marketing efforts.

Regardless of the agency’s role, Sarah’s focus on data-driven insights and results has always been paramount. From honing in on key business objectives, to developing compelling customer insights, to segmenting marketing efforts, Sarah geeks out on the power of data, insights and all it can do to drive her clients’ businesses.

And when it comes to industries, Sarah’s familiar with quite a few including building & DIY, financial, education, telecom, healthcare, and food & alcohol. She’s also as comfortable working in B2B as B2C. Some of Sarah’s favorite clients have been CommunityAmerica Credit Union, TAMKO Decking, Sprint, MGP Ingredients, Flint STEM Education and PROSOCO Building Materials.

Sarah also doubles as full-time wife and mom to three beautiful children. In her spare time, she enjoys running half-marathons (and an occasional full), kayaking and volunteering at organizations in the community close to her heart like her church, kids’ school and City Union Mission.

Sarah geeks out on the power of data and insights and all it can do to drive her clients’ businesses.


Content from sarah

Market segmentation doesn’t have to be such a daunting task.

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Automation can make your marketing more successful.

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Make sure you stand out during the most important sales season.

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Don’t forget to look up from your Excel spreadsheets and talk with some real humans before you push ‘go’ on your next campaign.

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Article

Building brand advocates early

January 31, 2014

Lowe’s ‘Build and Grow’ program is something of a marketing industry double entendre. It’s about introducing kids to DIY culture, but it’s also how they create brand advocates.

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66% of consumers are more likely to respond to email than any other marketing effort; what can you do to ensure your email marketing dollars are working?

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What are you really doing when you go into work each day?

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Email is still one of the most effective online marketing tools available – if you take advantage of the latest best practices.

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Customers have high expectations on what you, as a retailer they’ve done business with, should know about them.

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The holiday season is a time to reflect on many things, but as a direct marketing enthusiast, it prompts me to reflect on the critical importance of targeting.

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