VP/Data Strategy and Marketing Analytics
Zack scours mounds of data every day to uncover key insights and opportunities. He’s an experienced marketing analytics expert who masterfully designs long-term strategies that keep our clients several steps ahead of the curve.
Previously, Zack was director at Alight Analytics, where he provided marketing strategy and analytics leadership to executives in B2B and B2C organizations. He led a cross-functional strategic consulting team focused on developing innovative solutions to tough marketing data problems, which lead to better understanding and improvements in campaign effectiveness and efficiency.
Zack has vast experience designing margin-generating opportunities and the strategies to execute them, driving sound marketing decisions for companies in many different verticals.
Zack has vast experience designing margin-generating opportunities and the strategies to execute them.
Content from zack
December 4, 2018
Learn what every marketing leader should know, from big data and visualization software to industry benchmarks and metrics, and why what you know to be true may not be.Read more
November 19, 2018
The data you have at your fingertips may seem uninteresting at first glance, but can be extremely valuable. And combining different types of data sets can result in impactful results for your bottom line.Read more
November 19, 2018
Are you the debating the advantages of Amazon Redshift vs. Google BigQuery? At Callahan, we’re making the move from Redshift to BigQuery as we release our Intelligence Platform 2.0. Stick with us as we explain how this shift will greatly impact future marketing insights. We’re taking advantage of new technology that will allow us to…Read more
September 14, 2018
Learn how to combine real-time data with valuable field insights to inform data-savvy, strategic marketing decisions for your stores and at the market-level.Read more
July 24, 2018
Our Intelligence Platform is an analytics tool that focuses on business outcomes over marketing metrics and enables faster, smarter decision-making.Read more
June 27, 2018
In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.Read more
June 25, 2018
We’ve talked previously about tech stacks that can assist in analytics. This episode, we’re talking about if you’re building your own, what types of things you would need to build, and why technology alone is not the key to success.Read more
May 28, 2018
It seems like data privacy has replaced data security as the big topic around data. Maybe it’s just Facebook getting in the news more often these days?Read more
May 21, 2018
What marketing data matters, what doesn’t, and how to know the difference. Hint: it’s about business goals, not typical marketing KPIs.Read more
September 20, 2017
Analytics and data are hot right now. Here are three emerging trends that are real opportunities for those of us who choose to capitalize on them.Read more