Podcasts

The data you have at your fingertips may seem uninteresting at first glance, but can be extremely valuable. And combining different types of data sets can result in impactful results for your bottom line.

Are you the debating the advantages of Amazon Redshift vs. Google BigQuery? At Callahan, we’re making the move from Redshift to BigQuery as we release our Intelligence Platform 2.0. Stick with us as we explain how this shift will greatly impact future marketing insights. We’re taking advantage of new technology that will allow us to…

Facebook and Oculus Connect conferences reveal new ways consumers are communicating and the marketing technology changes that have real implications for growing brands.

We’ve busted five common analytics myths that every marketing leader should be aware of.

Facebook data is often underutilized but can drive tangible business results for both small businesses and big brands.

Where others see challenges surrounding the use of data on Facebook, Callahan’s Ben Smith sees opportunity for marketers.

Learn the ways front-end analytics can empower you to build a smarter, more effective media planning strategy.

To make decisions with data, you need an analytics team to manage and analyze it all. But what kind of people – and positions – do you need?

In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

We’ve talked previously about tech stacks that can assist in analytics. This episode, we’re talking about if you’re building your own, what types of things you would need to build, and why technology alone is not the key to success.

In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

If you’ve ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.

It seems like data privacy has replaced data security as the big topic around data. Maybe it’s just Facebook getting in the news more often these days?

What marketing data matters, what doesn’t, and how to know the difference. Hint: it’s about business goals, not typical marketing KPIs.