Podcasts

Subscribe to Uncovering Aha! on ITUNESSTITCHERGOOGLE PLAYGOOGLE PODCASTSPOCKET CASTS or your favorite podcast service.


A case study on how breaking down analytics on a store by store basis can deliver different insights than analyzing aggregate data.

Read more 

An agency may be the most qualified entity to manage marketing analytics, pending these four deal-breakers.

Read more 

Arm your marketing team with a dedicated data analyst who is trained to anticipate questions and provide the information necessary to achieve company goals.

Read more 

Ben Smith, Callahan’s Director of Social and Emerging Media, shares his insight and perspective on the overall health of Facebook, its coverage in news, and what emerging trends could shape future marketing tactics.

Read more 

Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this third episode, we detail Level 5: Prediction – and how you can leverage the insights established within the previous layers to predict your marketing activity.

Read more 

Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this second episode, we detail Level 3: Internal factors, and Level 4: External factors – and how you can establish and define both within your existing business plans.

Read more 

Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this first episode, we detail Level 1: Delivery of activity, and Level 2: Efficiency and optimization – and how you can establish and define both within your existing business plans.

Read more 

Callahan’s senior business analyst re-constructed a study from 1998 that looked at different metrics produced by professional golfers, and used that data to create a model that could predict golfers’ career earnings.  Analytics and data modeling like this can allow a marketing team – or a golfer – to understand the problems that are worth…

Read more 

Marketing automation systems can accomplish a lot of complex tasks for a company. However, there’s often a limit to the insight their data dashboards can provide.

Read more 

Callahan’s senior business analyst used his spare time once again (football season is over) to construct an algorithm to predict which movies have the highest chance of winning “Best Picture” at the 2019 Oscars. To do this, James used a predictive model that looked for trends and key indicators that in the end, created a…

Read more 

As a CMO, predictive analytics will provide you with the confidence to make big marketing decisions, but it should be viewed as a marathon, not a sprint.

Read more 

As a CMO, predictive analytics will provide you with the confidence to make big marketing decisions, but it should be viewed as a marathon, not a sprint.

Read more 

Our senior business analyst built a statistical model to investigate the college football ranking system. Learn how his approach can be applied to your own marketing and analytics efforts.

Read more 

The data you have at your fingertips may seem uninteresting at first glance, but can be extremely valuable. And combining different types of data sets can result in impactful results for your bottom line.

Read more 

Are you the debating the advantages of Amazon Redshift vs. Google BigQuery? At Callahan, we’re making the move from Redshift to BigQuery as we release our Intelligence Platform 2.0. Stick with us as we explain how this shift will greatly impact future marketing insights. We’re taking advantage of new technology that will allow us to…

Read more 

Facebook and Oculus Connect conferences reveal new ways consumers are communicating and the marketing technology changes that have real implications for growing brands.

Read more 

We’ve busted five common analytics myths that every marketing leader should be aware of.

Read more 

Facebook data is often underutilized but can drive tangible business results for both small businesses and big brands.

Read more 

Where others see challenges surrounding the use of data on Facebook, Callahan’s Ben Smith sees opportunity for marketers.

Read more 

Learn the ways front-end analytics can empower you to build a smarter, more effective media planning strategy.

Read more 

To make decisions with data, you need an analytics team to manage and analyze it all. But what kind of people – and positions – do you need?

Read more 

In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

Read more 

We’ve talked previously about tech stacks that can assist in analytics. This episode, we’re talking about if you’re building your own, what types of things you would need to build, and why technology alone is not the key to success.

Read more 

In marketing, we have a real problem with messy data. There are thousands of systems, and nothing talks to each other. We explain how to deal with it.

Read more 

If you’ve ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.

Read more 

It seems like data privacy has replaced data security as the big topic around data. Maybe it’s just Facebook getting in the news more often these days?

Read more 

What marketing data matters, what doesn’t, and how to know the difference. Hint: it’s about business goals, not typical marketing KPIs.

Read more