Podcasts

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Podcast

Retail Wrap-Up 2020: Setting goals for 2021

Joe Cox | December 16, 2020

Kristin and Joe review the three biggest key takeaways from 2020 and remind brands why now is the perfect time to take rethink and reinvent retail moving forward.

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Podcast

Retail Wrap-Up 2020: The current state of customer loyalty

Kristin Demel | December 8, 2020

Marketers must address customer loyalty in 2021 as the pandemic continues to test loyalties and brands scramble for it post-holiday.

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How has the mindset of consumers changed this holiday season and what Black Friday ethics do retailers and brands need to be aware of?

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Learn the five shopper modes that drive consumer spending and why brands and retailers must focus on these as the new purchase channels.

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Podcast

Retail Wrap-Up 2020:
Stop saying omni-channel

Mark Tribble | October 27, 2020

Mark and Kristin explain why the phrase omni-channel is outdated as part of a discussion on the top five holiday retail tactics that are likely to see drastic changes this year.

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Learn how to make the shift from reactionary to intentional in your marketing strategies this 2020 retail holiday season.

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Podcast

Media reporting: How to reduce waste

Zack Pike | October 6, 2020

Learn why media reporting has become an inefficient use of time, and how to increase the value of reporting moving forward.

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Podcast

Front-end analytics: three must-haves for success

Zack Pike | September 28, 2020

How do you turn data into action? We explain the must-haves for front-end analytics and the benefits of doing it right.

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Learn how to maximize the productivity of your team to produce a better campaign on the back-end.

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What is machine learning and how can brands utilize it to predict behavior and improve brand experience? Learn the basics and how your brand can get started.

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Podcast

A conversation with Zack Pike: June Trifacta Legend

Zack Pike | June 17, 2020

Learn how the Callahan analytics team processes and organizes data, why it’s important to use clean data, and how Trifacta is essential to the process.

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Learn the role guest experience reviews and ratings play, how to quantify them and the insights they can reveal.

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What is third-party or alternative data and how is it applicable to your marketing? Learn how it plays a role in your analytics and why you should use it carefully.

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Brands shouldn’t be afraid to reimagine powerful brand experiences in a post-pandemic world. Learn what questions your company should be asking, moving forward.

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Podcast

Using COVID-19 data to determine business decisions

Zack Pike | March 24, 2020

Learn how coronavirus will influence consumer behaviors moving forward by overlaying COVID-19 data with consumer behavior trends.

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Podcast

What consumers expect from brands during coronavirus

Jan-Eric Anderson | March 18, 2020

Learn what consumers are expecting from companies, and what the difference is between a company response and a brand response.

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Podcast

How brands can make responsible coronavirus preparations now

Jan-Eric Anderson | March 12, 2020

It’s a company’s responsibility to take action and make coronavirus preparations now, no matter how inconvenient it may be for the bottom line or performance of the company as a whole.

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Podcast

Three ways brands can navigate changes in the c-suite

Kristin Demel | March 10, 2020

Staggering rates of turnover in the c-suite cause concern for brands that have built trust and momentum with a team. In this podcast, Kristin discusses three ways brands can navigate these changes.

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Podcast

Predictive analytics to forecast the Oscars and your business results

James Meyerhoffer-Kubalik | February 6, 2020

Learn how we used predictive analysis to forecast the 2020 Oscars and how the same analysis can be used to predict your business results this year.

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Podcast

The 2020 Aha Bowl: Factors that determine college football playoff teams

James Meyerhoffer-Kubalik | January 13, 2020

Our analytics team discusses a predictive model for determining the college football playoffs.

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Learn the differences between data-driven and data-inspired marketing and why you should push for more data-inspired plans.

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Podcast

Year-round retail strategies for a successful Black Friday

Kristin Demel | November 26, 2019

Black Friday is no longer the biggest sale of the year. Consumers have less time to spend. Return rates are high. Learn what strategies you, as a CMO or retailer, should put in place to have a successful holiday shopping season, every year.

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Podcast

Why inventory optimization should factor in your marketing plan

Kristin Demel | November 21, 2019

Understand the factors behind out of stock products and why you should incorporate inventory optimization into your marketing plans.

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Podcast

Brands: Prepare for VR and experiential marketing

Ben Smith | November 15, 2019

The latest insights from Oculus Connect and what brands should know about the future of marketing through virtual reality.

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Podcast

Customer journeys: three ways to make them more useful

Joe Cox | September 26, 2019

In this podcast, we discuss the customer journey – what they consist of today, their challenges and three ways to make them a more relevant tool.

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Podcast

Predicting college football game attendance with data

James Meyerhoffer-Kubalik | September 10, 2019

What’s really behind a football fan’s decision to go to a game? It’s more than a team’s win/loss record. Callahan’s senior business analyst explains his data-driven model.

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Podcast

An insider’s look at current retail challenges for brands

Kristin Demel | August 29, 2019

Learn how to solve current retail challenges by creating demand for your product, bringing insights to the retailer and building relationships with buyers.

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A case study on how breaking down analytics on a store by store basis can deliver different insights than analyzing aggregate data.

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An agency may be the most qualified entity to manage marketing analytics, pending these four deal-breakers.

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Podcast

The case for hiring a dedicated marketing analytics position

Jan-Eric Anderson | July 9, 2019

Arm your marketing team with a dedicated data analyst who is trained to anticipate questions and provide the information necessary to achieve company goals.

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Podcast

Forecasting Facebook’s future trends

Ben Smith | June 18, 2019

Ben Smith, Callahan’s Director of Social and Emerging Media, shares his insight and perspective on the overall health of Facebook, its coverage in news, and what emerging trends could shape future marketing tactics.

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Podcast

Marketing analytics hierarchy of needs (part 3 of 3)

Jan-Eric Anderson | June 3, 2019

Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this third episode, we detail Level 5: Prediction – and how you can leverage the insights established within the previous layers to predict your marketing activity.

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Podcast

Marketing analytics hierarchy of needs (part 2 of 3)

Jan-Eric Anderson | May 16, 2019

Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this second episode, we detail Level 3: Internal factors, and Level 4: External factors – and how you can establish and define both within your existing business plans.

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Podcast

Marketing analytics hierarchy of needs (part 1 of 3)

Jan-Eric Anderson | May 3, 2019

Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this first episode, we detail Level 1: Delivery of activity, and Level 2: Efficiency and optimization – and how you can establish and define both within your existing business plans.

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