At Callahan, we use data differently. We use front-end data to determine where the opportunity is for a client’s marketing dollars to work the hardest. Brands hire us to drive customers to a store or guests to a restaurant. So we spend our time in sales analysis and use data to uncover insights that reveal how marketing affects sales.
In an interview with Trifacta, Callahan’s VP of data Zack Pike discusses how his team processes data coming in from a number of brands, in different formats, needing varying levels of clean-up and how Trifacta helps identify problems and cleans data, to ensure insights and marketing strategies are based on accurate information.
For questions about our front-end data approach please email Zack.