A conversation with Zack Pike: June Trifacta Legend

At Callahan, we use data differently. We use front-end data┬áto determine where the opportunity is for a client’s marketing dollars to work the hardest. Brands hire us to drive customers to a store or guests to a restaurant. So we spend our time in sales analysis and use data to uncover insights that reveal how marketing affects sales.

In an interview with Trifacta, Callahan’s VP of data Zack Pike┬ádiscusses how his team processes data coming in from a number of brands, in different formats, needing varying levels of clean-up and how Trifacta helps identify problems and cleans data, to ensure insights and marketing strategies are based on accurate information.

For questions about our front-end data approach please email Zack.