Webinar Date: August 16, 2018, 12:00 pm CDT
See a demo of the Callahan Intelligence Platform and how we use it to store, organize and visualize data in order to uncover aha insights for smarter marketing strategies.
Learn how our Intelligence Platform makes marketing planning smarter, and ensures that your strategies and tactics are focused on business outcomes (and not just typical marketing KPIs). The webinar will cover:
- Why starting with front-end data analysis is better than using only post-campaign analytics
- The components of the Callahan Intelligence Platform tech stack and each of the benefits
- A live demo of the Platform, showing several use cases for various business situations
- How the Platform allows us to plan, test, execute and measure more effectively
- The always-on dashboards that empower clients to explore and ask better questions, faster