This white paper provides value to CMOs, marketing decision-makers and analytics specialists who want to:
- Use weather data to make better marketing decisions.
- Determine what weather datasets are important to brand marketing efforts.
- Understand how to make real-time campaign adjustments based on weather events.
The white paper also includes two brief case studies: One that demonstrates how weather data analysis impacted a marketing plan, and another that shows how weather conditions were used to make real-time campaign decisions to boost product sales.
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