Boost Mobile is a prepaid carrier affiliated with Sprint that faces the negative perception that prepaid plans are just for burners with bad credit. We worked with Boost to elevate the brand story, create communication that breaks through the clutter of offers and deals, and truly resonates with customers, thus building brand affinity. In doing so, we created a brand campaign that played well in the digital channels we own, pushing past stereotypes, challenging assumptions and showing that Boost is the wireless ally that champions its customers’ causes and the things that matter most.

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“…we created a brand campaign that played well in the digital channels we own, pushing past stereotypes, challenging assumptions…”