Bushnell Golf is a category leader with rangefinders used by over 98% of professional golfers. When they decided to launch a new rangefinder – the Hybrid – that utilized a combination of laser distance measurement and GPS technology, they tapped into the creative powerhouse at Callahan to create a spot that would stand apart in the golf category “sea of sameness.”

The creative strategy centered around demonstrating the product’s unique advantages and features, while blending animation, computer graphics and gorgeous photography for a show-stopping spot.

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Our spot stands apart in the golf category “sea of sameness.”