Cicis pizza buffet restaurant has more than 430 locations across the U.S. As media agency of record, Callahan is leading integrated channel strategies, including front-end data intelligence, paid media, search, digital, social content and analytics.
Our front-end data analysis is uncovering business opportunities that are driving new test and learn multimedia and market specific approaches. Our most recent success focused on a geo-targeted social promotion to understand the role social media plays in driving visits. We served a mix of promotion and brand building messages in both English and Spanish. Our new community management playbook gave the brand a clear voice.
This approach not only reversed a downward trend, it actually grew sales in Cicis’ test market. Performance jumped 7 points and drove a 112% ROI. Pretty tasty results.
“We value Callahan’s insights and proactive thinking. They are clearly passionate about helping us build our business.”
Billie Jo Waara
CMO, Cicis Pizza