Issue: Increased demand in the digital space led Lee to search for quality digital creative support.
Solution: Callahan’s Lee-dedicated digital team helps the iconic denim company move quickly and keep customers happy.
Result: Faster development, more responsive approaches and better creative resonate with customers and grow Lee’s online presence.
The world of fashion changes quickly. You have to be nimble to succeed. As part of the VF Corporation—one of the world’s largest apparel, footwear and accessory companies—Lee is a well-established brand that constantly evolves to stay relevant with both fashion and consumer trends.
E-commerce is Lee’s fastest growing direct-to-consumer channel. It’s one of the company’s keys to building brand loyalty and delivering a great consumer experience. When Lee came to Callahan, they were looking for a partner with the digital expertise that could help them move at the speed of digital.
Callahan’s dedicated team is 100% focused on Lee.com. We develop and execute all Lee.com campaigns for web and email. Now Lee is more creative, agile and able to meet ever-changing consumer demands online.
The change is making a big impact. In just one month, we’ve significantly improved responsiveness, enhanced quality and reduced the time needed to create new digital content.