The world of fashion changes quickly. You have to be nimble to succeed. As part of Kontoor Brands—a global leader in lifestyle apparel with a portfolio that also includes Wrangler and Rock & Republic—Lee is a well-established brand that constantly evolves to stay relevant with both fashion and consumer trends.
Lee recently selected the Callahan Agency as its strategic and creative partner for social media. This assignment is an extension of Lee’s current relationship with Callahan—the Agency has been responsible for all Lee.com ecommerce initiatives since early 2018.
Callahan is improving integration between brand social and ecommerce efforts to drive deeper and richer brand affinity, and to acquire new customers in order to grow market share. Ultimately resulting in more targeted business results online and in retail.