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MGP logo

Welcome to the
Rackhouse Roundtable

MGP is well known in the distilled spirits industry as a wholesale producer of juice. But some naysayers consider sourcing products to be cheating the process, or worse yet, deceiving consumers about their favorite brands. We were challenged with countering this opinion to our most revered customers of up-and-coming distillers.

$6M

in additional revenue

3X

Lead Generation

10X

Reduction in CPL

WATCH THE CASE STUDY

Episode 4: Should a distillery do its own distilling?

Vertical Video

We captured the entire seven episode content series in vertical format, designed with intention to deliver on the communication strategy.

Episode 1: spirits: the original internet

SERIES TEASER

Teaser: coffee whiskey

TEASER: BLENDING

Laptop displaying MGP's Rackhouse Roundtable site

Campaign landing page

Social Media

In addition to the campaign content, we produce always-on social and community management for MGP that works to support the dynamic funnel targeting and CRM efforts.

MGP Distillery Collective Social Work MGP Distillery Collective Social Work

Results

MGP logo

$6M

in additional revenue

3X

Lead Generation

10X

Reduction in CPL

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More Work

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