The Un-boring Bean Brand
Let’s be honest, the second-to-last thing people think about in their day-to-day lives is what brand of beans they’re going to buy. Which leads to shoppers mindlessly throwing either the cheapest brand or the one they’ve purchased for years in their carts. But Serious Bean Co is on a mission to provoke flavor-seekers to consider beans like never before – a place to experiment, explore and express their culinary adventures. This gave birth to the one and only Un-boring bean brand.
38%
Sales lift at Walmart during bean season
+30K%
Monthly Pinterest viewers growth
1
Consistent brand voice
ACE of taste
A food brand’s social feed should be a bright, beautiful feast for the eyes. We brought Serious Beans line of fun, funky flavors to life with a colorful bean mascot named ACE, vibrant packaging, and quick, delicious bites of content.
A recipe for engagement
We use Pinterest as an extension of our paid efforts to dynamically retarget flavor-seekers. Recipe pins take our hungry audience to the Serious Beans website and set them up to receive more relevant content on Facebook and Instagram.
(Dude) Perfect partnership
The Dudes are big believers in deliciousness. They helped us create and launch our newest palate puncher – one we call Batch 5. It’s the Perfect Bean.
Crafting Community
With good community management and subtle messaging shifts, you can cater a brand to more than one audience. Serious Beans audience segmentation revealed that our target was a mix of middle-aged women shopping at big box retailers and millennial men exploring side-dish excitement. Fun fact: both groups are fluent in Flavor.
+38%
Sales lift at Walmart
+30K%
Monthly Pinterest viewers growth
1
Consistent brand voice