Power Through It
Every contractor knows if you have the right tools for the job, you can save your back and your bank. But old habits die hard with this crowd and for new brands that want to earn their trust, you have to be able to prove it. Which is exactly what we did for Spyder. Utilizing a mix of user-generated content and branded product videos, we were able to showcase their tools on social in a way that made contractors and do-it-yourselfers buy them. As a result of the campaign, Lowe’s stores awarded the brand as Innovation Partner of the Year.
24.8M
Earned impressions on Facebook
2019
Lowe’s Innovation Partner of the Year
RECIPROCATING SAW
TARANTULA HOLE SAW
RAPID CORE EJECT
Building a better content mix
Polished, branded videos like the above helped set the tone for Spyder, but we knew how the tools held up in real life could make or break sales. Incorporating user generated content by contractors and tradespeople gave our audience proof that Spyder performs under real-world pressure.
SCRAPER VS. TILE
HOLE SAW VS. HARDIE BOARD + PLYWOOD
SCRAPER VS. CARPET
SCRAPER VS. THIN SET
Results
24.8M
Earned impressions on Facebook
2019
Lowe’s Innovation Partner of the Year