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Assess • humANIZE • ACTIVATE

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We approach data as story miners, engineering raw data to uncover human truths that inspire the way we craft and refine our client’s brand.

Powered by Callahan’s proprietary Intelligence Platform, our data science team combines the strengths of first-party analytics and third-party data to build a more dynamic view of consumers and the factors that influence their decisions. We are collaborative and curious in our pursuit of insight, which is why we invest in a robust library of data sources, research partners, and visualization capabilities that bring best-in-class business intelligence directly to our collective strategic table.

Select Offerings:

Audience Insights

Business Intelligence

Customer Segmentation

Data Augmentation

Journey Development

Machine Learning

Media Performance

Predictive Analysis

Strategic Reporting


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Accelerate your brand

We accelerate growth for national consumer brands by unifying data and creativity. Let’s connect and discuss what we can build together.


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Rackhouse Roundtable

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Designed to Care

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Question Your Protection

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