Assess • humANIZE • ACTIVATECHECKOUT OUR WORK
Our paid media practice focuses on business results above impressions.
It’s why the Media Team partners closely with our Analytics Team throughout the planning and execution process, from leveraging front-end data analysis to enhance planning and targeting to extracting valuable insights from media reporting and business sales data. And why they partner with our Content Team to ensure creative assets leverage channel specific optimizations to reach more people and drive desired outcomes.
Callahan’s Media Team is responsible for media research, planning, buying and execution across all traditional and digital media platforms. They focus on building integrated media ecosystems that leverage data and technology to move customers through a carefully planned journey. The team has extensive experience working in consumer and B2B channels, across many verticals, including regulated, and in both establish channels and emerging technologies.
• Augmented and Virtual Reality
• Display / Native
• Gaming and eSports
• Influencers and brand partnerships
• Local and National Broadcast
• NIL, branded content partnerships, and sports sponsorships
• OLV / OTT / Connected TV
• Paid Search
• Shopper Marketing
• Streaming Audio and Podcasts
• Technical integrations and data management, including product catalogs, CRM, analytics, commerce
Accelerate your brand
We accelerate growth for national consumer brands by unifying data and creativity. Let’s connect and discuss what we can build together.
See aha put to work
Rackhouse RoundtableView Case Study
Designed to CareView Case Study
Question Your ProtectionView Case Study