Callahan named agency of record for Elevate™, one of the fastest growing pet food brands in independent pet specialty

Elevate™ Pet Nutrition announces Callahan as its agency of record.Elevate offers super premium dog food exclusively sold in independent pet specialty stores across the country, and to further support these retailers, Elevate is not sold online.

“We launched Elevate Dog Food in August 2017 and have quickly gained widespread acceptance by independent pet specialty retailers,” said Elevate Brand Manager Jim Reimann. “While we crafted each recipe to meet the nutritional profile consumers look for, it’s our commitment to only sell to independent retailers—including no online sales—that puts Elevate in a unique position for success. We have a responsibility to drive consumer awareness, which is why we are so excited to partner with Callahan.”

As agency of record for Elevate Pet Nutrition, Callahan is responsible for all the company’s brand strategy and consumer marketing, including analytics.

“If you follow the category, it’s easy to see that Elevate is positioned for success. It’s exciting to think about what’s ahead for the brand. Callahan’s 30+ years of pet category experience means we can be calculated, agile and deliver real results, which is exactly what a fast-growing brand needs,” said CEO/President Chris Marshall. “We look forward to helping accelerate Elevate’s already aggressive sales goals for 2018.”

American Pet Nutrition

Elevate is part of American Pet Nutrition (APN), a family-owned American company located in Ogden, Utah, at the base of the Rocky Mountains. The company creates safe and nutritious pet food and treats, and prides itself on a commitment to carefully sourcing every ingredient, creating its own recipes and packaging every product. For more information on Elevate visit elevatepet.com. For more information on APN and its brands, visit anibrands.com.

About Callahan

Callahan is a brand strategy and digital marketing agency. Founded in 1982, the company is headquartered in historic downtown Lawrence, Kansas, with satellite offices in Plano, Texas and Rancho Dominguez, California. Clients include Cicis Pizza, Eli Lilly’s Elanco Animal Health, Sprint, Toyota Motor North America, Central Garden and Pet, Midwest Grain Products and Westar Energy.