Midwest Homes for Pets selects Callahan as brand strategy agency of record

Jul 2, 2020

Callahan announces a partnership with MidWest Homes for Pets, the leading manufacturer in containment solutions for pets, with products being featured within a variety of major retailers like PetSmart, Petco, Chewy.com, Amazon, Walmart, and Target. MidWest Homes for Pets Logo

Callahan will lead retail and social strategy for the brand partnering to drive greater awareness, with today’s new pet parents, related to pet safety and selecting the right pet containment option for their family. In addition, Callahan will also guide various web development efforts for consumer and B2B initiatives across the larger brand portfolio.

“Callahan’s deep understanding of the pet industry, along with their retail expertise, made for a perfect fit as we continue to reinforce our leadership within the containment category,” noted Midwest Homes for Pets President, Brad Cantwell. “I’m excited to have them joining our team and look forward to the thought leadership they’ll bring to the table for our brands moving forward.”

“We are so excited to partner with MidWest Homes for Pets. Their commitment to pet safety, compassion for new pet parents and drive to do the right thing are unparalleled and something we are excited to help them communicate to their consumers,” stated Chris Marshall, CEO at Callahan.


About MidWest Homes for Pets
Founded over 90 years ago, MidWest Homes for Pets is a division of Mid-West Metal Products that specializes in wire and sheet metal fabrication. As a company, they are committed to on-going product research, development, and testing to ensure their products are the world’s most trusted. The slogan, “Because Life Goes Better with Pets” guides them as they continue to innovate their product lines and deliver superior customer service all backed by industry leading quality assurance.

About Callahan

Callahan is a brand strategy and digital marketing agency. Founded in 1982, the company is headquartered in historic downtown Lawrence, Kansas, with satellite offices in Plano, Texas and Rancho Dominguez, California. Clients include Cicis Pizza, Elanco Animal Health, Evergy, MGP Ingredients, NDS, Pet-Ag, SERIOUS Bean Co, Sprint, Toyota Motor North America, Uinta, and Yummy Combs.