Callahan adds Missouri Star Quilt Company to its partner roster after being awarded media agency of record without a review. Early duties will focus on developing an integrated marketing strategy to drive new customer acquisition, retention, and online sales growth.
Missouri Star Quilt Company is a leading online retailer for quilting fabric, supplies and education. In addition, they operate 12 uniquely themed quilt shops in Hamilton, Missouri. They’ve been honored at the White House as the Small Business of the Year, showcased on the front page of the Wall Street Journal and have had feature stories written about them from the likes of Forbes, NPR, Good Morning America, The Today Show, MSNBC’s Main Street USA, NBC Nightly News and CBS Sunday Morning.
Lisa Bartlett, VP, Missouri Star Quilt Company, said “We needed a partner that understood how to take shopper data and translate it into an integrated, actionable, media strategy that will continue to grow our business. More people than ever are discovering the joy a handcrafted quilt can bring to their family and friends. It’s an exciting time in our industry, and Callahan is the perfect partner to help us introduce our brand to the next generation of quilters.”
Jan-Eric Anderson, Callahan’s President, said “We are beyond excited about the opportunity to work with Missouri Star Quilt Company. It’s a brand with a highly emotional and passionate following. We look forward to partnering with Lisa and her team to accelerate their business.”
About Missouri Star Quilt Company
Missouri Star Quilt Company is based in Hamilton, Missouri. Founded by Al Doan, Sarah Doan Galbraith and Dave Mifsud 12 years ago (and still a family-owned business), they have grown from selling a few bolts of fabric and offering machine quilting services, to an online/brick & mortar business with over 400 employees. They have also revitalized the town of Hamilton by turning it into the Disneyland of Quilting. With 12 different fabric shops offering more bolts of fabric in one place than anywhere in the world, restaurants, an in-town education center and a retreat center. Every year, thousands of people from all over the world make the trek to Hamilton to visit the mecca of quilting. Sharing their stories of how quilting has impacted their lives and the true joy that comes with crafting a handmade item for someone they love.
Callahan is a brand strategy and digital marketing agency. Founded in 1982, the company is headquartered in historic downtown Lawrence, Kansas, with satellite offices in Plano, Texas and Rancho Dominguez, California. Clients include Cicis Pizza, Elanco Animal Health, Evergy, MGP Ingredients, NDS, Pet-Ag, SERIOUS Bean Co, Sprint, Toyota Motor North America, Uinta, and Yummy Combs.