Retail Rebel selects Callahan as brand strategy agency of record

Jun 7, 2020

Callahan announces a partnership with Retail Rebel, the newly launched liquidation store. Retail Rebel leadership previously launched an initial concept known as It’s $5. They have now evolved their retail approach amid COVID-19 concerns to offer better products, more inventory, a less chaotic environment, and social distancing and safety measures. In addition to their popular bin-store side, Retail Rebel will be extending into a larger square footage warehouse store to offer even more products later this summer as they continue to evolve the declining price model. Until then, the brand is utilizing a social-based “insiders’ group” of loyal shoppers to provide ongoing feedback to shape the future of the retail experience.

Callahan partners with Retail Rebel to build retail, brand and social strategy. The team successfully soft-launched four store locations May 16th and is working on a full brand identity overhaul and activation plan leading into a late Summer 2020 grand opening.

“Callahan is the perfect partner for us as we launch Retail Rebel,” says Co-founder Ryan Wager. “The agency team understands the needs of our business as we pursue aggressive growth goals, and they push us to create a brand and experience that delights our shoppers.”

“It is always an honor to build a concept from the ground up,” adds Callahan President Jan-Eric Anderson. “We’ve built a team which combines retail experience not typically found in an agency with brand, content and social activation experts able to move at the ‘speed of retail.’ We are very excited to be working with Ryan and can’t wait to play our role in Retail Rebel’s success.”


About Retail Rebel
Retail Rebel is a unique liquidation concept with a declining pricing model. With locations in Council Bluffs and Sioux City, IA as well as Kansas City, KS, and Belton, MO, the store is currently available as a bin-store concept. In late summer the brand will open a wholesale warehouse extension in select markets to offer shoppers access to even more items at drastically reduced prices.

About Callahan
Callahan is a brand strategy and digital marketing agency. Founded in 1982, the company is headquartered in historic downtown Lawrence, Kansas, with satellite offices in Plano, Texas and Rancho Dominguez, California. Clients include Cicis Pizza, Elanco Animal Health, Evergy, MGP, NDS, Pet-Ag, SERIOUS Bean Co, Sprint, Toyota Motor North America, Uinta, and Yummy Combs.